Past, Present, & Future of Public Radio

September 26th, 2007

To keep up with the needs and interests of a diverse and constantly changing audience, media outlets are faced with a challenge: they must learn how to reinvent themselves in order to attract new listeners while holding on to the old ones.

Noticing this trend in recent years, Chicago Public Radio has adapted to provide a range of on-air programs focusing on arts and culture and youth and minority issues. Although they have maintained their status as a news-service leader, with listenership and membership levels leveling off, there is always room for improvement. This time, public radio and other traditional media are looking towards the Internet for help.

This episode of Community, Media & You, we’ll have a conversation about shifting trends in the radio business and how traditional media is adapting with an interview with veteran host of Chicago Public Radio’s public affairs programming Richard Steele

Community Media Workshop
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tel: 312-369-6400
fax: 312-369-6404

Community Media and You is produced in partnership with CAN TV and can be seen Saturdays at 8pm on cable channel CAN TV21 in Chicago.”

CAN TV provides coverage of events relevant to the local community and gives every Chicagoan a voice on cable television by providing video training, facilities, equipment, and channel time for Chicago residents and nonprofit groups. Cable channels CAN TV19, 21, 27, 35 and 42 reach more than one million cable viewers in Chicago.

    Community Media Workshop
    Connecting the community with media, the Workshop promotes news that matters... through coaching and training that reaches about 2,000 nonprofit communicators a year.