CMW Tool - Create a Press Release

Create a Press Release

Use the form below to create a press release for your organization. We've pre-filled it to give you an idea of what types of information are needed.

When you're done, click the "Preview/Print" button to view your work; use your browser program's print capability to print your release.

Organization Info

Organization Name

Mission Statement - Describe the organization behind this story.

Address

City

State

Zip

Contact Info

Media Contact Name

Day Phone

Evening Phone - Must fill in, in case your story is assigned to a night shift reporter.

Fax

Email

Web Site Address

About the release

Embargoe This Release? - Check "yes" if you have hot information and want to hold publication to a certain time and date. Check "no" if the time frame isn't as urgent.
Yes No

Date - Give ample time before the event you're announcing.

Overline - Support headline with an appeal & broad stroke.

Headline - Be concrete!

Now explain the WHAT, WHY, WHERE, WHEN, HOW and WHO of your story. Arrange these in order of importance.

What - Keep it to 1 sentence, maximum 5 lines.
A new, expanded counseling program for prospective home buyers of new affordable "American Dream" housing for low-and moderate-income families.
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Why - Keep it to a direct, to-the-point sound-bite.
Moderate and low-income families, once priced out of the home-buying picture, have dramatically new and different housing opportunities in reviving areas of the city's west side.
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Where - Just the facts, one line.
Good Works headquarters, 1212 S. 56th St.
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When - Just the facts: dates, times.
10 a.m.-5 p.m., Saturdays in July -- 5th, 12th, 19th, 23rd
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How - How is this news event happening?
Good Works, Inc. is doing what they said couldn't be done: it has developed single-family housing that low- and moderate-income families can afford to buy and maintain at salaries of $30- or $60,000 a year. Forty homes are being completed in Jonquil Terrace, a new community built on what were once rubble-strewn vacant lots on the west side.
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Who - Describe the key players.
Good Works also runs the city's largest and most respected counseling program to help find and prepare buyers for these homes. The construction is the result of a creative partnership that includes Aetna State Bank, the city's housing department, St. James Episcopal Church, adn Housing Partnership, Inc.
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