Hospital Boosts Breastfeeding Efforts After BEZ Story

Holy Cross Hospital on Chicago’s Southwest Side decided to step up its breastfeeding efforts after hearing a story on WBEZ about the hospital’s newborn breastfeeding rate being the lowest in the Chicago area. That story and subsequent policy change resulted from a pitch made by HealthConnect One’s RoiAnn Phillips to WBEZ Reporter Chip Mitchell at the Workshop’s Professional Media Relations workshop in early 2011.

“The WBEZ stories wouldn’t have happened if I hadn’t taken Professional Media Relations,” said Phillips. “Without the class, I wouldn’t have understood how to frame a pitch and I wouldn’t have had the opportunity to be in the room with reporters.” Read the rest of this entry »

People To Pitch: Linda Lutton, WBEZ

WBEZ Education Reporter Linda Lutton offers several tips for successful pitching. Contact her at 312-948-4608. Watch the video to get more info and understand the best way to pitch her.

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RSS Chicago is the World

  • Telling people’s stories, an ethnic media success September 2, 2015
        By Stephen Franklin Community Media Workshop   A 3-year-old child died on a plane from Chicago to Poland. This, Magdalena Pantelis instantly knew, was a story her readers would care about. But she needed more detail to write about it for the Polish Daily News, the nation’s oldest daily newspaper in Polish, founded Jan. […]

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