Who is telling your story? You can get online and on the radio and do it yourself–every day–as part of the  Vocalo.org/FM 89.5 Daily Thread, says editorial producer Dan Weissmann.

You’ll have a chance to share the personal stories behind your organization’s mission, which can help build your brand and highlight the issues your group is tackling.

“I would say the best way to use Vocalo is the same way to use blogging and social media as a way to project yourself out into the world,” says Weissman. The  online and broadcast station provide direct access to audiences, he says.

Each day, Vocalo has a daily thread where they collect stories based on topics in the news. If you think you have a story that would fit the daily thread conversation, then by all means, send it in. Unlike submitting a press release, contacting the editor or reporter of a news outlet, Vocalo participants can immediately share the narratives behind the work they do. Read the rest of this entry »

by David M. Freedman

It’s a respectable way to express your point of view and gain exposure in the marketplace.
Writing a letter to the editor is a great way to (1) correct a mistake, misquote, or distortion in a recent news story; (2) illuminate one or both sides of a controversy involving your profession; or (3) comment on how proposed regulations or policies may affect your clients. Read the rest of this entry »