Writing To Make The News

Writing To Make The News
9 a.m. to noon, Thursday, March 18

Learn the basics and more: how to write a press release, the difference between a media alert, news release, and pitch letter, and how to produce polished versions of all three. Along the way, Alton Miller, author, press secretary to the late Harold Washington, and Columbia College dean offers insights into effective public relations. Learn:

•    Pre-writing and preparation
•    Editing to strengthen your writing skills
•    How to deliver your messages in the context of an integrated marketing communication campaign

If you struggle to communicate your story ideas to the media, then it’s time to learn new writing techniques. Learn successful techniques to write clearly and concisely in ways that help deliver your messages starting as soon as your next news release.

altonnTrainer: Alton Miller is currently associate dean of the School of Media Arts and a tenured associate professor at Columbia College Chicago, where he teaches public relations writing and political PR. The first half of his PR career (1965-85) was in the performing arts. From 1985-87 he was press secretary to Chicago mayor Harold Washington, and his PR work has continued in politics and arts advocacy, including work as communications director for Sen. Carol Moseley Braun, City Treasurer Miriam Santos, and the Illinois Arts Alliance. He is the author of three nonfiction books, including a memoir, “Harold Washington: The Mayor, The Man.” In 2005 he received his M.F.A. in Writing from Goddard College. His thesis was a political novel, “Chicago Power & Light.“

Taking Your Social Media To The Next Level

Take Social Media to the Next Level
9 a.m. to noon Thursday, March 4
218 S. Wabash – Rm 806

You have the Facebook page, you’re on Twitter, and you’re dabbling with many other social media platforms. Now, learn to use the tools to the max to tell your organization’s stories better and faster than you thought possible.

In this training you will learn how to:

•    Assess which social media tools are right for your organization and strategy
•    Craft a brand message to move online audiences to action
•    Connect social media to existing/traditional advertising and communications
•    Coordinate social media tools so your blog, Facebook page, Twitter feed, etc. present the same message

Adam Thurman has used social media and other strategies to help Court Theatre achieve some of the highest grossing productions in their more than 50-year history. He recommends this workshop for leaders who can make strategic decisions about your social media and overall policies.

Register Today! Cost $95


About Adam Thurman
Adam is president of Mission Paradox, a consulting firm that focuses on marketing and branding issues.  As part of Mission Paradox he has led presentations and workshops for Chicago Department of Cultural Affairs, the Civic Knowledge Project and the Arts and Business Council.

He is also director of marketing and communications at Court Theatre, one of the largest nonprofit theatres in Chicago. During his tenure as director of marketing the theatre has had some of the highest grossing productions in their more than 50-year history.

Adam is a former board member of the League of Chicago Theatres and has served on the Illinois Arts Council’s Advisory Panel.  He has been recognized as an Emerging Leader by Americans For the Arts and the Theatre Communication Group. He has also been featured in Time Out Chicago, the Chicago Tribune and Chicago Artist Resource.

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  • Telling people’s stories, an ethnic media success September 2, 2015
        By Stephen Franklin Community Media Workshop   A 3-year-old child died on a plane from Chicago to Poland. This, Magdalena Pantelis instantly knew, was a story her readers would care about. But she needed more detail to write about it for the Polish Daily News, the nation’s oldest daily newspaper in Polish, founded Jan. […]

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