Do unto others: The importance of respect in Media Relations

By Mike Doyle

They say you catch more flies with honey than with vinegar, and this colorful aphorism couldn’t be any truer when it comes to media relations. This is a field built on collegial working relationships–not just relationships with reporters, but also with the organizations and officials that at various times we consider to be our allies or our opponents.

Yet, time and again, neophyte communicators and organizations unfamiliar with this deeply personal aspect of media relations disseminate messages and launch campaigns seemingly designed to make enemies out of potential allies. Newbies to our kind of communications work sometimes expect instant favorable coverage for their cause, or see nothing wrong with ad hominem criticisms of people on the other side of the debate. Read the rest of this entry »

Seven Success Strategies for Pitching to Bloggers

by Mike Doyle

Pitching a story to a blogger on the Internet is a different animal than pitching to a print or broadcast reporter. Unlike the “traditional” media world, on the blogosphere you don’t get to leverage your verbal agility to establish a relationship with a reporter over the phone first, and then ask if they’d like to see your press release. And you certainly can’t spam World Wide Web bloggers with a single, impersonal press release that you’ve already emailed to the whole wide world.

While traditional media and the blogosphere both rely on the integrity of honestly forged personal relationships, on the blogosphere more than anywhere reputations are built around endorsements by others: specifically, vouching from supportive bloggers and positive comments submitted by a community of interested readers. If your blogger pitches hit the mark, a buzz of third-party vouching can develop, where bloggers and their readers begin to debate your message among each other, with little additional effort needed by you. When that happens, you can even start pointing print and broadcast reporters to the hubbub around your message on the Internet, if they haven’t found it already. Read the rest of this entry »

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  • Telling people’s stories, an ethnic media success September 2, 2015
        By Stephen Franklin Community Media Workshop   A 3-year-old child died on a plane from Chicago to Poland. This, Magdalena Pantelis instantly knew, was a story her readers would care about. But she needed more detail to write about it for the Polish Daily News, the nation’s oldest daily newspaper in Polish, founded Jan. […]

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