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Things to follow: cupcakes, new Facebook tools, blogs and… Gotye videos(?)

 

Everyone loves cupcakes… Here at the Workshop, we love cupcakes AND social media. So it shouldn’t surprise you that we follow both Flirty Cupcakes and the Food Truck Freak to find out where we can hunt down not only our favorite fluffy and sweet mid-day treats, but some other really great mobile food too! Yesterday, July 12 was declared Food Truck Day by the University of Chicago’s IJ Clinic on Entrepreneurship. The first 19 people in line at each food truck stop received free treats! How cool is that? The declaration was initiated to help build awareness around the upcoming July 19th city hearing on Food Trucks. A new ordinance would propose limiting available spaces food trucks could park and vend in the city.

When I asked our Operation Manager, Maggie Walker about how she started following Flirty Cupcakes she said, “I saw a link posted by someone I follow on Twitter and that’s how I found out about them. I don’t use Twitter that much so I began following them on Facebook instead.”

So now, the rest of the staff is well-informed about when the cupcake truck will be in front of our office. But what I find interesting is how most of us are using Twitter, Facebook, Pinterest and other social tools to share information and keep each other informed. For nonprofit communicators, how do we wield this power to communicate our messages and keep our audiences informed about our causes? We can learn a lot from each other. Perhaps that is why the whole #ff (Follow Friday) on Twitter has become so popular and is now an embedded cultural practice on the social web.

Here’s what we are following lately… Read the rest of this entry »

Who likes my Facebook page?

 

I recently held a seminar on Social Media Strategies and Planning for grantees of the Chicago Community Trust at the Garfield Park Conservatory. We covered everything from social culture on the web, to understanding social technographics (how users are categorized based on the their use of social media tools and how they relate to one another), to understanding the importance of developing a social media policy and plan.

We stressed that your strategy should be social in nature–it’s all about developing meaningful relationships with people by engaging directly through conversations.

After every workshop and seminar, we often get a lot of our participants asking us questions related to what they learned in our sessions. I just got a pretty good question from Marjorie Goran, the Development Manager at Onward Neighborhood House.

She asked,“Can you tell me how to access the names of people who “Like” our Facebook Page? My coworkers and I want to find out who these people are so we can start to engage them in conversations.” Read the rest of this entry »

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        By Stephen Franklin Community Media Workshop   A 3-year-old child died on a plane from Chicago to Poland. This, Magdalena Pantelis instantly knew, was a story her readers would care about. But she needed more detail to write about it for the Polish Daily News, the nation’s oldest daily newspaper in Polish, founded Jan. […]