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Who likes my Facebook page?

 

I recently held a seminar on Social Media Strategies and Planning for grantees of the Chicago Community Trust at the Garfield Park Conservatory. We covered everything from social culture on the web, to understanding social technographics (how users are categorized based on the their use of social media tools and how they relate to one another), to understanding the importance of developing a social media policy and plan.

We stressed that your strategy should be social in nature–it’s all about developing meaningful relationships with people by engaging directly through conversations.

After every workshop and seminar, we often get a lot of our participants asking us questions related to what they learned in our sessions. I just got a pretty good question from Marjorie Goran, the Development Manager at Onward Neighborhood House.

She asked,“Can you tell me how to access the names of people who “Like” our Facebook Page? My coworkers and I want to find out who these people are so we can start to engage them in conversations.” Read the rest of this entry »

Get your Nonprofit Brand Page set up on Google+

The Workshop is now on Google+, are you? Google+ (beta) has been up for some time now with a lot of us asking questions regarding it’s practical use to further reach out and engage with audiences. For nonprofits, the opportunity to directly engage with our audiences jumped one step further. Just the other day, the search giant announced the ability for organizations, businesses, nonprofits and more to create their own Brand Page. Read the rest of this entry »

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  • Telling people’s stories, an ethnic media success September 2, 2015
        By Stephen Franklin Community Media Workshop   A 3-year-old child died on a plane from Chicago to Poland. This, Magdalena Pantelis instantly knew, was a story her readers would care about. But she needed more detail to write about it for the Polish Daily News, the nation’s oldest daily newspaper in Polish, founded Jan. […]