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Why You Can’t Google or Bing Your Media List

Guest post by DeAnndra R. Bunch.

I know that many of us take to Google, Bing, and YouTube to gather information or to find out how to do something whether it is for personal or professional necessity. These online search platforms are great tools for learning something new quickly, easily, and, dare I say it, for free.

I cannot tell you how many times a day I search Google for news, research, how to do something tech-related (Excel still puzzles me sometimes), and general information (read: how many stars does this restaurant have on Yelp).

I agree that you can probably “bing” or “google” almost anything these days and receive accurate related search results. Of course there are exceptions, one of which is media listings.

Last week a colleague at The Workshop posed a question to me via Twitter:

My responding tweets:

 

 

 

Believe it or not, we get this question all the time. So much so that about 2 years ago we made a video to answer this FAQ, which I posted for you below.

Media Guide FAQ #2 – Why do I need the media guide? from Community Media Workshop on Vimeo.

Our media guide Getting On Air, Online & Into Print is a comprehensive guide to Chicagoland media. With the exception of the Chicago Tribune (and only within the last year) the majority of media listed in our media guide do not update their staff contact information thoroughly and regularly on their website. So, even relying on an outlet’s website can be ineffective. Our research process is extensive. It takes us an entire summer every year to produce a new media guide, which still requires continual updating all year long. We have already done the research for you to save you time, trust us.

And, being a media guide subscriber automatically increases your professional network. You can call me or any one of our talented staff  members for media relations, social media, and communications advice anytime. That alone is worth a subscription to the guide.

Get your Nonprofit Brand Page set up on Google+

The Workshop is now on Google+, are you? Google+ (beta) has been up for some time now with a lot of us asking questions regarding it’s practical use to further reach out and engage with audiences. For nonprofits, the opportunity to directly engage with our audiences jumped one step further. Just the other day, the search giant announced the ability for organizations, businesses, nonprofits and more to create their own Brand Page. Read the rest of this entry »

Video: Why Google can’t give you the same data as our media guide

Workshop Media Guide Researcher Deanndra Bunch talks about her process to ensure the media guide data is up-to-date and accurate. Visit our website to subscribe to Chicago’s most comprehensive media guide today.

Media Guide FAQ #2 – Why do I need the media guide? from Community Media Workshop on Vimeo.

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