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Facebook’s new marketing guide

Facebook released a “Best Practice Guide” earlier this week. If you’re managing an organization’s page on Facebook (or thinking about starting one), check it out. It offers step-by-step advice on issues including how to increase traffic, build loyalty and gain insights. Practically speaking, this guide book can help you, and me, gain more  ‘likes’ for our pages and engage in meaningful conversations with our fans.

The Facebook Best Practice Guide promotes five guiding principles for groups. I’ve added my two cents in parentheses.

1. Build a strategy that is social by design (Strategy? Some groups forget this key piece. So first, think about your strategy!)

2. Create an authentic brand voice (Talk amongst yourselves about this one before you start posting like a mad man.)

3. Make it interactive (If you’re like me, you’ll have to keep reminding yourself about this one. We get busy and sometimes we just want to post the link to our event! But, sometimes we need to ask people for feedback on the event.)

Additional note on this point: I was feeling guilty as I read Facebook’s guide and wrote this blog post because I know we can do more to interact with our awesome fans. We recently published a nifty vlog on why nonprofits need video. Instead of posting the video again, I went to our page and asked our fans to share THEIR nonprofit videos. Before I even finished this post, it worked! Two groups shared videos immediately.

4. Nurture your relationships (It’s not a one-way street. Just like talking to your mom shouldn’t be a one-way conversation.)

5. Keep learning (By reading their tool guide! And attending a Facebook training!)

Facebook is smart. They know more and more businesses and nonprofits are using Facebook to reach customers, build loyalty and generate awareness. This simple Best Practice Guide shares some tools with the world that will help organizations get the most out of Facebook.

At the Workshop, we just hit 600 fans. I’d love to see that number go a lot higher. The Guide gives me some things to think about, and I hope you will too. What are you doing to build fans on Facebook? Tell us what’s worked for you (or what hasn’t).

If you’d like in-person coaching to grow your organization’s Facebook page, sign up for our June pre-conference training “Essential Skills for Nonprofits on Facebook” with Emily Culbertson. She’s a social media whiz, and she’ll be sharing tips and tricks to build your Facebook presence.

We hope to see you at the annual Making Media Connections conference!

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Category: About CMW, Making Media Connections, social media

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One Response

  1. […] Facebook’s New Marketing Guide Facebook released a “Best Practice Guide” earlier this week. If you’re managing an organization’s page on Facebook (or thinking about starting one), check it out. It offers step-by-step advice on issues including how to increase traffic, build loyalty and gain insights. Practically speaking, this guide book can help you, and me, gain more ‘likes’ for our pages and engage in meaningful conversations with our fans.    http://communitymediaworkshop.org/npcommunicator/?p=1313 Let us know what you think about this post.  Was it beneficial for you or your business? […]

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