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Linkedin for nonprofits

Guest post by Marissa Wasseluk

Having worked with nonprofit communicators to create social media policies and plans, it has come to my attention Linkedin oftentimes gets overlooked. Many nonprofit communicators know that it’s an important part of a social media plan, but they’re not sure exactly how or why to use it (sound like a familiar conundrum?).

I talked with Bryan Breckenridge, the Account Executive for LinkedIn Nonprofit Solutions about this trend, and expressed the importance of networking both in person and online. Take a look at our conversation!

 

I like to say Linkedin is the “diamond in the social media rough”.

Some advantages to adding Linkedin to your nonprofit’s social media plan:

  • A presence on Linkedin puts your nonprofit in front of new donors
  • It connects corporate donors to your cause
  • It can help you find new possible board members!
  • It’s a new and different social channel that provides new opportunities of exposure!

If you’d like to pick Bryan’s brain about how to add Linkedin to your social media communications and best practices for its use, come say hello to him at Making Media Connections this June 14, 2012, where he’ll be the keynote speaker!

Join us this year at our annual Making Media Connections Conference! You can also join the conversation on Twitter by following @npcommunicator and the #mmc2012 hashtag. Click here to register for the conference!

Who likes my Facebook page?

 

I recently held a seminar on Social Media Strategies and Planning for grantees of the Chicago Community Trust at the Garfield Park Conservatory. We covered everything from social culture on the web, to understanding social technographics (how users are categorized based on the their use of social media tools and how they relate to one another), to understanding the importance of developing a social media policy and plan.

We stressed that your strategy should be social in nature–it’s all about developing meaningful relationships with people by engaging directly through conversations.

After every workshop and seminar, we often get a lot of our participants asking us questions related to what they learned in our sessions. I just got a pretty good question from Marjorie Goran, the Development Manager at Onward Neighborhood House.

She asked,“Can you tell me how to access the names of people who “Like” our Facebook Page? My coworkers and I want to find out who these people are so we can start to engage them in conversations.” Read the rest of this entry »

Lessons learned from Social Media Bootcamp

Guest post by Marissa Wasseluk, New Media Associate

I’ve found that most organizations know they need to have a social media presence, but are unsure how to utilize social media tools to get their message across. What most don’t understand is that there is a philosophy behind social media communications and strategy behind its utilization.

The Workshop heard the outcry for a comprehensive look at this emerging, ever-changing communications platform (it sounded kind of like a kitten stuck up in a distant tree). We responded by creating a three-part course that delves into the world of social media to help break down and understand the medium and how to use it effectively.

hang in der, kitteh.

Thus, Social Media Bootcamp was born.  Adapted from social media trainings the Workshop has done in the past, we covered the following:

Day 1 – Introduction to Social Media Policy & Plan
Participants were asked to put into question their communications goals, and why social media will help them acheive those goals. Ask yourself, “Who am I talking to? How will I address this audience?” Explore, “What is a social media policy? How is it different from a plan and why do I need both?”

This was the week we played the social media game. I love the social media game because everyone wins.

Day 2 – Utilizing Tools & Tactics
This week we made the link between legend media and new media. You may not see it at first, but there is one. Best practices for the social engagement on Twitter, Facebook, & blogs were covered.

Tip of the week: keywords are just that – WORDS THAT ARE KEY TO YOUR MESSAGES. Analyze your goals and listen to your audience to find your keywords and draw upon them to start and join conversations on social media platforms!

Day 3 – Measuring Impact
Participants were introduced to tools like Hootsuite and Sprout Social and how to use them to understand their audience. Finding influencers and engaging them, as well as workflow were covered.

We also learned a little bit about SEO using the power of music.

I find that because the nature of social media is that it is ever-changing, the more I explore on the topic, the more I want to know.

Find out what can you learn from Social Media Bootcamp by listening in on and/or join the conversation on Twitter and following the hashtag #smb2012 . For more communications tips and tricks, you can also “like” the Workshop on Facebook or sign up for our bi-weekly newsletter!

If you just asked yourself what a hashtag is or how one uses it, I highly encourage you to join us for the Making Media Connections conference or contact us about a custom training!

Happy communicating!

Communicating, advocating and social media marketing for the public health sector

Public health communicators are understanding more and more that their social media marketing and advocacy work starts with developing a clear analysis of the people they hope to engage and develop relationships with, creating an effective social media policy to guide their work and a plan to reach success. Their job is unique as they need to consider their communications approach as an advocate for health issues and position their brand, products and services in a social market. When do you play the role of a health advocate and a social marketeer? Where do they overlap? Is there a difference?

These were some of the questions that framed our training session at the UIC School of Public Health. In this training Read the rest of this entry »

All the media tools you need to tell your story – for free!

In addition to communications trainings and one-on-one consulting, the Community Media Workshop also provides a wide range of free resources to help you get your organization’s story to the right reporter. Here are just a few of the many media outreach tools and tips you can find on our website.

Press release generator. Interested in creating a press release about your issue or campaign? Check out our press release generator to help you get started.

Media Event Quick Contact List. Looking for the most up-to-date quick contact list of assignment desks and editors at Chicago’s major media outlets? Download the 2012 Media Event Quick Contact List.

Community Calendars. If you have an event coming up that you want listed in Chicago media calendars, check out this resource to see a comprehensive list of calendars and links where you can submit your information.

Submit to Newstips. Newstips is the Workshop’s blog that distributes news tip information, submitted by hundreds of nonprofits across Chicago, to more than 500 journalists. Email Newstips Editor Curtis Black at curtis@newstips.org with your story ideas.

Tip sheets, worksheets and up-to-date information about the shifting media landscape. We’re constantly publishing new tips and tools for nonprofit communicators such as how to set up your organization’s Google+ page or tips for building and maintaining your media list. Subscribe to our bi-weekly electronic newsletter or visit the NP Communicator blog weekly to see what’s new.

And don’t forget about Chicago’s most comprehensive media guide, Getting On Air, Online & Into Print. If you want contact information for thousands of Chicago-area and Midwest media outlets and reporters, subscribe to our 2012 media guide. Now in print and online.

If you’re interested in registering for scheduled trainings, visit our training page to check out what’s coming up. At the beginning of 2012 we’ll be offering Professional Media Relations, a five-part course that culminates with nonprofits pitching their stories to reporters face-to-face. For the first time ever, we’re also offering an intensive Social Media Bootcamp where attendees will walk away with an online communications strategy and social media policy for their organizations.

If you prefer a custom training for your organization or one-on-one consulting, contact me at nora@newstips.org or 773/510-4819. You can read more about two of the organizations we’ve recently provided one-one-one communications assistance to–Investing In Communities and LISC’s Smart Communities Program–at the NP Communicator blog.

Let us know if there are other resources you’d like to see on our website or training topics you hope we cover in the future. We want to hear from you!

 

Get your Nonprofit Brand Page set up on Google+

The Workshop is now on Google+, are you? Google+ (beta) has been up for some time now with a lot of us asking questions regarding it’s practical use to further reach out and engage with audiences. For nonprofits, the opportunity to directly engage with our audiences jumped one step further. Just the other day, the search giant announced the ability for organizations, businesses, nonprofits and more to create their own Brand Page. Read the rest of this entry »

Five steps to understanding Twitter and six tips for social media work

A screen shot of part of the Workshop's Hootsuite dashboard. Hootsuite is a great tool to use to manage social media in your office.

After conducting some communications trainings in Minnesota and Indiana for LISC’s Institute for Comprehensive Community Development, I was interviewed by one of their writers about social media. One article addresses a question I hear all the time from people we work with, “Why Tweet?” I offer my thoughts on why it’s useful and how to get started.

The second article is six basic tips for using social media in your work. There’s also a list of useful social media resources at the bottom that you may want to check out.

If you’re still looking for more advice on getting started or improving your social media strategy, attend one of our upcoming trainings. I’ll be leading a Social Media Basics webinar on Nov. 1, and the Workshop is offering an intermediate social media training on Nov. 10 with popular trainer Adam Thurman of Mission Paradox.

If you’d like a custom social media training for your organization, just email me at nora@newstips.org

Happy tweeting!

Mashable shares “How Non-Profits Are Using Social Media”

The Mashable blog presents an interesting look at leading nonprofits engaging in social media. The infographic presents various metrics with a focus on Twitter, Facebook and others. The results show that 92% of nonprofits surveyed carry at least one social media engagement button–Facebook setting the mark with Twitter behind at 90%. Another interesting observation suggests that nonprofits with larger budgets that do invest in social engagement do not neccessarily succeed in achieving influence or success over smaller budget organizations. Read the rest of this entry »

“A Ton” Learned at the Social Media For Nonprofits Conference

#sm4np was a huge success! Thanks to Darien and Ritu for helping bring the conference to Chicago. Those who were there new that a whole lot was learned from experts in the field and connections were made through networking with other colleagues in attendance. For those who were not there and followed the conversation stream on Twitter, you might have realized how exciting and educational it was for all.

Powerpoint presentations by speakers at the event are now available online at Slideshare. You can also check out more photos and comments from the event on the Social Media for Nonprofits Facebook page.
The Community Media Workshop was a proud sponsor of the event. To read more about Social Media For Nonprofits, visit the website at http://socialmedia4nonprofits.org/.

A few days left to register: Social Media for Nonprofits-Chicago

Social Media for Nonprofits- Chicago 9/27

Is your nonprofit interested in using social media for fundraising, marketing, and advocacy?  Hear practical tips and tools from top experts at Twitter, Facebook, LinkedIn, Groupon, Zynga, See3, Community Media Workshop, National Geographic, and more, all while enjoying some great networking with your nptech peers.  See full details here. The Community Media Workshop is pleased to be partnering with Social Media for Nonprofits to make this event happen!

After four sold out programs in a row, Social Media for Nonprofits is coming to Chicago next Tuesday, 9/27 at Columbia College.  Registration is normally $125 for the 9am-5pm program, plus meals and access to the book release party for Nonprofit Management 101, but you can save $20 with the discount code “Chi”.

Register on the Social Media for Nonprofits website, or learn more at their Twitter or Facebook pages.

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