How to Develop and Use Content Marketing
Thursday, April 3, 9 a.m. – 12 p.m.
With Marissa Wasseluk, Community Media Workshop
Does your organization already have a website or a blog, but is challenged with attracting the target audience online? Learn how to engage new audiences and increase your organization’s visibility with content marketing. Understand what is content strategy, and how to curate and repurpose your copy. Take a look at successful campaigns from other nonprofits, create and manage an editorial calendar, and expand your online communications plan.
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Building Your Communications Plan
Thursday, April 10, 9 a.m. – 12 p.m.
With Thom Clark, Community Media Workshop
Did you know that having a communications plan for your organization is the first step in developing a solid media relations campaign for your cause? This workshop will walk you through developing a communications plan using exercises to establish goals, target audiences, and develop messages that move people to action. We’ll introduce the tools you need to achieve your communications goals. A strategic communications plan will help your organization or campaign engage donors, advocates, volunteers, and clients.
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Social Change Communications Design
Thursdays, April 10, 17 & 24, 9 a.m. – 12 p.m.
With Emily Lonigro & Demetrio Cardona-Maguigad, LimeRed Studio
Communication Design is a systems-based approach to analyzing, creating, sharing and distributing information with a comprehensive communications plan. It takes into account content strategy, audiences, positioning, editorial calendars, branding and more.
Communication Design also provides the opportunity for organizations to analyze and understand challenges to development and growth, and approach them through design methodology to create innovative solutions for change. This is high-level thinking and planning that can make a big impact. These sessions walk participants through LimeRed Studio’s methods for innovating and creating communications strategies with hands-on exercises, small group discussions and talks.
Participants will learn how to:
- Develop narratives and strategies to frame organizational communication plans
- Use audience analysis to create effective messages that lead to more action and awareness
- Learn what content strategy is and how to create one
There are no scheduled webinars at this time.
Experts share insights on the latest communication trends in traditional and social media. Brown bag workshops are free but registration is required.
There are no Brown Bag Sessions scheduled at this time. Check back regularly to see future free information sessions!
Learn to tell your stories better, using all the tools of communications, advocacy, outreach, and marketing, such as: media relations, using new media/technology, developing print materials, planning strategy, holding events, and other types of public relations. We are known for:
- Hands-on, practical training
- Emphasis on how to create compelling stories to increase visibility among media,funders and other audiences
- Providing tools to integrate Web 2.0 and social media into your communications and fundraising efforts
- Leading workshops that honor the ways adults learn, are interactive, and engaging
- Providing handouts you can use, not put on a shelf
Learn more about real people’s successes using what they learned from us by viewing some recent success stories
Our workshops are for nonprofit communicators–staff and volunteers responsible for telling their organizations’ stories. They come from grassroots and community organizations, arts groups, hospitals and universities, social-service agencies, philanthropy, and other types of nonprofit.
While we do not turn for-profit communicators away, for popular workshops we may wait-list them to make sure there are seats for all the nonprofit communicators who wish to attend. If you are in corporate communications or at a for-profit PR firm, we encourage you to visit the sites of our colleagues in PR, such as Ragan Communications, the Publicity Club of Chicago, PRNewswire, or the Public Relations Society of America.
To learn more about our participants, you can download a list of groups who accessed our services last year.
We are half grant-funded and the rest of our revenue comes from selling workshops, trainings, and our Chicago-market media guide, Getting On Air, On-line, & Into Print to other nonprofits.
This allows us to keep the costs of our workshops at a fraction of the price of equivalent sessions in the private sector. Workshop prices take into account fees for our trainers (typically much-reduced from what they typically charge as a service to the nonprofit community), other fixed costs such as serving coffee, water, and meals during workshops.
We are happy to provide custom sessions that respond to specific needs or to reinforce core messages at your organization.
Organizations we have worked with recently include ACCESS, Axelson Center for Nonprofit Management at North Park University, Chicagoland Bicycle Federation, Illinois Coalition for Immigrant and Refugee Rights, Latinos Progresando, Local Initiatives Support Corp., Michigan Nonprofit Association, National Association of Charter School Authorizers, Progressive Technology Project, and Rockefeller Brothers Fund.
To learn more about our custom training view our services and contact Maggie Walker (email@example.com), or call us: 312-369-6400.
Unless noted elsewhere, our trainings take place at Columbia College Chicago at 33 East Congress Parkway.
Community Media Workshop
at Columbia College
33 E Congress Parkway, Suite 610H
Chicago, IL 60605