You have the Facebook page, you’re on Twitter, and you’re dabbling with many other social media platforms. Now, learn to use the tools to the max to tell your organization’s stories better and faster than you thought possible.
In this training you will learn how to:
• Assess which social media tools are right for your organization and strategy
• Craft a brand message to move online audiences to action
• Connect social media to existing/traditional advertising and communications
• Coordinate social media tools so your blog, Facebook page, Twitter feed, etc. present the same message
Adam Thurman has used social media and other strategies to help Court Theatre achieve some of the highest grossing productions in their more than 50-year history. He recommends this workshop for leaders who can make strategic decisions about your social media and overall policies.
About Adam Thurman
Adam is president of Mission Paradox, a consulting firm that focuses on marketing and branding issues. As part of Mission Paradox he has led presentations and workshops for Chicago Department of Cultural Affairs, the Civic Knowledge Project and the Arts and Business Council.
He is also director of marketing and communications at Court Theatre, one of the largest nonprofit theatres in Chicago. During his tenure as director of marketing the theatre has had some of the highest grossing productions in their more than 50-year history.
Adam is a former board member of the League of Chicago Theatres and has served on the Illinois Arts Council’s Advisory Panel. He has been recognized as an Emerging Leader by Americans For the Arts and the Theatre Communication Group. He has also been featured in Time Out Chicago, the Chicago Tribune and Chicago Artist Resource.
What we need to know about social media changes all the time as nonprofits change how we use online tools and share. This workshop will help those who supervise work with external audiences as well as those doing it day to day to think through some of the challenges it presents to the organization as well as one or two of the most significant new hands-on skills to have.
In this session you will learn:
• How and why nonprofits are leading in adopting Facebook, Twitter, blogs and more social media tools
• Listening techniques—simple ways to ensure your organization is participating in online conversations that relate to you and your work areas
• Common issues that come up as nonprofits add social media to their communications toolkits and how to lead your organization through them
Whether you run your organization or not, find out what kind of changes using Web 2.0 tools such as Facebook, Twitter, and blogs may bring to your organization and assess how to lead you’re your group through those changes.
About Emily
Before moving to Chicago in 2008, Emily Culbertson was Web managing director at the Robert Wood Johnson Foundation, where she co-led a re-launch of RWJF.org in June 2008 and helped coordinate the foundation’s social media. Prior to that she was a senior account manager and eHealth strategist at I-SITE, a Philadelphia-based web agency, and she began her web career as a multimedia editor for the University of Pennsylvania Health System’s consumer Web site. She has also covered federal courts for the Associated Press, several Philadelphia suburban daily newspapers and Philadelphia’s legal daily newspaper. Culbertson is a graduate of the University of Pennsylvania with a bachelor’s degree in urban studies.
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Programming at Chicago Public Media’s Chicago Amplified
Listen to Community Media Workshop special events on "Chicago Amplified" at wbez.org. Select "Community Media Workshop" in the "View Event Archives By Partner" drop down menu.
