by David M. Freedman & Janice E. Purtell

All firms with more than one employee should have a clearly written media policy that spells out who in the organization may respond to media inquiries, what kinds of information can or should be released to reporters, and what information must be kept confidential.

It’s important to assure your employees that talking to the media, and establishing good relationships with reporters, can and should be constructive. It can help to establish an accurate public perception of who you are and what you do. There’s no need to feel intimidated: Reporters need you as a source of news and background information as much as you need them to give you publicity and clarify your point of view. Read the rest of this entry »