The 2012 Media Event Quick Contact sheet and other sample pages from the 2012 Getting On Air, Online & Into Print media guide are now available. Download the resources on our media guide page or read more on our NPCommunicator blog.

Getting On Air, Online & Into Print is now available online! Access a wealth of Chicago and Midwest media contacts anywhere online by visiting http://www.chicagomediaguide.org.

Days passes with 100 record exports are now available for $45 and unlimited year passes are available for $495. Contact Maggie Walker at maggie@newstips.org for special discounts for previous subscribers.

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Chicago’s media landscape is constantly changing, and it’s tough to keep up when you’ve got a million other “to dos” on your list. If you subscribe to Chicago’s most comprehensive media guide today, you’ll get the latest information on Chicago’s traditional and online news sector.

Order your subscription now!

You have the option to choose between our Print Media Guide, Digital Database, or the complete Media Guide which includes the print edition, the digital database and PDFs of our guide including quick contact lists.

Our 20^th edition media guide includes:

• Thousands of reporters’ emails, direct-dials, and twitter accounts
• Expanded online media section, even larger than last year’s edition
• The most complete listings of community and ethnic media in the Midwest
• Useful tips and worksheets on topics including creating a media plan, pitching reporters and using social media tools to help you communicate more effectively

Learn more about the Media Guide and discounted prices here. See what’s inside our media guide. Download sample pages from last year’s guide!

Getting On Air, Online & Into Print
9 to 11 a.m. Tuesday, January 12
Presented by Demetrio Maguigad, REGISTER
Learn to incorporate the 2010 Getting On Air, Online & Into Print media guide into your communications plan as well as how to get the most from the digital portion of the guide, from installation to basic and advance media searches along with other tips and tricks. LuAnn Wing of Aid Africa’s Children said of this session recently, “I learned about sources to check out and examples of how people solved their marketing/PR problem. It was very helpful in understanding how things work.”

New updates and a few corrections to the 2010 Media Guide have just been posted on the User Forum. You must be a registered user of the site to gain access to the updates.

If you are already a member, you can check out the updates here or you can register as a new network user here.

By Gordon Mayer, vice president Community Media Workshop

1. Make Your Own List

Personalize this directory to make it work for you. Make sure to write your own notes in the margins and put your most important contacts in a personalized list—unless there are more than 50 of them, a spreadsheet program such as Microsoft Excel should be fine.

Your personalized list is more important than ever in the era of mass layoffs at news organizations and everyday changes in which online news publications cover our organizations and issues. It’s simply not possible to craft a new list of print, broadcast, and online journalists from scratch each time you plan a media outreach campaign. Likewise, a media list allows you to keep track of journalists who have covered you in the past and are familiar with your work—and if more than one person in your organization works with reporters, it can be a good spot to keep track of who contacted which journalist most recently. But make sure one person is responsible for maintaining the list… that way you’ll know who to hold accountable for keeping it up to date! Read the rest of this entry »