People to Pitch: Mark Pickering, Editor of Bloomington Pantagraph from Community Media Workshop on Vimeo.

Last week Mark Pickering of the Bloomington Pantagraph spoke at length as part of a panel discussion that covered much more than pitching–we also talked about how his newspaper has incorporated social networks by implementing its own network, My Pantagraph.com with help from its parent, Lee Enterprises.

While Pete Moore, Jamahl, and Vikki Baptiste of MidCentral Community Action looked on, Mark talked about an issue that comes up basically all the time–when to call him and when to email him. His candid thoughts in this video remind us that, while it’s important to make sure you are not being a pest, it’s just as important to be persistent, and to know when it’s not just OK but probably a good idea, to pick up the phone.