May 11, 2011
Guest post by Marissa Wasseluk
They say a picture is worth a thousand words – if that’s the case, imagine the worth of a video (which has about 30 pictures per second)!
Statistics show that less than 10% of visitors to your website read everything you have to say. However, 65% of website visitors will watch a video to completion. That being said I’m going to shut up now and let you press play on the video below for further information:
Maybe I’m a little biased because I’ve been producing videos for over a decade now, but I feel like video is one of the best mediums for advocacy. In my experience, visually telling a story – showing your audience your mission, rather than just telling them - helps create a connection that could be easily lost with a long, strongly worded paragraph.
Also, general audiences these days have short attention spans (kudos to you if you read this far, btw). The average time spent on a site with text is 60 seconds. A visitor to a site with a video will spend an average of six minutes on that site.
You may think creating a video is costly and time-consuming. I’m not going to lie to you – sometimes it is. As with most well-constructed, creative work, good videos take time – and time is money. But, there are simple and quick ways to use video effectively. If you have the right tools and the right strategy in place, you can create videos to let general audiences know who you are, show supporters how you’re doing and how their donations are used, and remain on the minds of audiences everywhere – for little money and time.
FYI – The video above took me about three hours to make, and that was because I didn’t write down what I wanted to say and kept messing up.
Video creation and video strategy are two topics covered at the Making Media Connections conference. Here you can discuss your options for successful, simple, inexpensive video creation!