Feb 23, 2012
I recently held a seminar on Social Media Strategies and Planning for grantees of the Chicago Community Trust at the Garfield Park Conservatory. We covered everything from social culture on the web, to understanding social technographics (how users are categorized based on the their use of social media tools and how they relate to one another), to understanding the importance of developing a social media policy and plan.
We stressed that your strategy should be social in nature–it’s all about developing meaningful relationships with people by engaging directly through conversations.
After every workshop and seminar, we often get a lot of our participants asking us questions related to what they learned in our sessions. I just got a pretty good question from Marjorie Goran, the Development Manager at Onward Neighborhood House.
She asked,“Can you tell me how to access the names of people who “Like” our Facebook Page? My coworkers and I want to find out who these people are so we can start to engage them in conversations.”
I realized that this might not be so obvious to most people, so here are the steps to answer Marjorie’s question…
1. Step one, Log into your personal Facebook account.
2. Click the arrow button on the top right-hand corner next to your “Home” link.
3. Choose your Facebook Page identity to use on Facebook. After you click the arrow button, a list of identities including your personal account and all the Facebook Pages you administer will be displayed. Select the Facebook Page you would like to use in order to see and manage the people who like your page.
4. Now click the “Home” button. After you choose the Facebook (Page) identity you want to use, you will see that you name has changed based on what you have chosen.
5. Now that you are on your Facebook Page Home page, click the “Friends” button on the top left corner of the screen next to the white Facebook logo. You will be able to see the latest people who have liked your page. You can also click “See All” to view and manage all the people who like your page including making them an administrator.
Now you can see exactly who has liked your Facebook Page and can begin engaging with them using your Facebook Page identity…
Simply switch back to your personal account by clicking the top right arrow again and choose your profile.
To find out more about this workshop, view the Power Point and links to other tools we discussed in our seminar by checking out my Slideshare profile.
Do you have more questions that we could possibly answer? Let us know in the comments.
You can also visit our training page and see what upcoming workshops or custom coaching we can offer you and your organization.