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Twitter: The 3 Bucket Rule

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Deontae Moore 

If you’ve participated in any of our social media trainings, you’ve probably come across this idea of the 3 buckets. While we try to consider this module for all social media platforms, it’s best practice comes from Twitter.

What does the 3 bucket rule mean?

The “3 Bucket Rule will spur you to a better understanding of what you need to do on social media if your organization needs to develop content.

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The “Me” Bucket

You’ve probably already mastered this one. It’s the self-promotion bucket. You create content that talks about your organization (or brand) and pretty much nothing else. This is fine because you should use social media to tell people who you are and what you are doing. But you do not want everything to be centered around you. However, you still need to tell your story and make sure you’re bringing awareness to your organization – that’s understandable. Consider posting a few times for things you’re doing all while eliminating any signs of the “screaming me-mes.”

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The “Me + Community” Bucket

You want to promote organizations doing what you’re doing or highlight any partner organizations you work with. Doing this builds you as an asset and also gives you content. This bucket also suggest that you share news related to what you do. This is purposely done to make you appear credible and to position your organization as a reliable resource.

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The “Me + People” Bucket

Who are your people? People make up an organization. So, this bucket is essentially to give your organization a human face. You want the personalities of your people to shine through to your organization’s account. It makes your content relatable, authentic and offers a human element to your Twitter account. Retweet some of the things your president or marketing director is saying on their Twitter account – make your audience get a sense of who you are. Content that tends to do best on social media is behind the scenes material – so capitalize on this notion.

We credit the bucket rule to Ms. Amy Guth, a phenomenal communicator. Follow her on Twitter (@amyguth)

Deontae Moore is the Marketing & Digital Media Manager at Community Media Workshop. You can follow him on Twitter here

“A Ton” Learned at the Social Media For Nonprofits Conference

#sm4np was a huge success! Thanks to Darien and Ritu for helping bring the conference to Chicago. Those who were there new that a whole lot was learned from experts in the field and connections were made through networking with other colleagues in attendance. For those who were not there and followed the conversation stream on Twitter, you might have realized how exciting and educational it was for all.

Powerpoint presentations by speakers at the event are now available online at Slideshare. You can also check out more photos and comments from the event on the Social Media for Nonprofits Facebook page.
The Community Media Workshop was a proud sponsor of the event. To read more about Social Media For Nonprofits, visit the website at http://socialmedia4nonprofits.org/.

A few days left to register: Social Media for Nonprofits-Chicago

Social Media for Nonprofits- Chicago 9/27

Is your nonprofit interested in using social media for fundraising, marketing, and advocacy?  Hear practical tips and tools from top experts at Twitter, Facebook, LinkedIn, Groupon, Zynga, See3, Community Media Workshop, National Geographic, and more, all while enjoying some great networking with your nptech peers.  See full details here. The Community Media Workshop is pleased to be partnering with Social Media for Nonprofits to make this event happen!

After four sold out programs in a row, Social Media for Nonprofits is coming to Chicago next Tuesday, 9/27 at Columbia College.  Registration is normally $125 for the 9am-5pm program, plus meals and access to the book release party for Nonprofit Management 101, but you can save $20 with the discount code “Chi”.

Register on the Social Media for Nonprofits website, or learn more at their Twitter or Facebook pages.

Social Media for Nonprofits hits Chicago 9/27— Special Community Media Workshop discount (Guest post by Darian Rodriguez Heyman)

Building on the success of four sold-out conferences in San Francisco, New York City, Washington DC, and Los Angeles, we’re partnering with Community Media Workshop to bring Social Media for Nonprofits to Chicago’s Colombia College on Tuesday, September 27th.

  • The Community Media Workshop Hook Up: Friends of CMW save $20 off registration with the discount code “CMW.”
  • Our Focus: Produced in partnership with Community Media Workshop, the Chicago program features top brass from Twitter, Facebook, and LinkedIn, as well as a variety of social media specialists.  Instead of heady concepts and theory, we’ve asked them all to share practical tips and tools for fundraising, marketing, and advocacy. Our format is “Twitter meets TED”— short, insight-packed sessions with plenty of time for networking.
  • Such a Bargain: $125 (minus your $20 discount) covers your registration for the 9am-5pm program, meals, and the networking reception and book release party for Nonprofit Management 101.
  • Star-Studded Cast: Our keynotes are Twitter’s nonprofit point person (and author of the upcoming “Twitter for Good”), Claire Diaz Ortiz and National Geographic’s Robert Michael Murray. Other speakers include the head of nonprofit relations for Facebook, Charles Porch, and LinkedIn, Bryan Breckenridge, plus Community Media Workshop’s very own Demetrio Maguigad, “Outsmarting Google” author Evan Bailyn, See3’s Nasser Asif, and Sprout Social’s Justyn Howard.
  • K.I.T., Mean It: Follow us on Twitter or Facebook to stay tuned for updates and details.

Looking forward to seeing you there and our door is always open, so please contact us with any questions or suggestions.

Toward Solutions,

Darian Rodriguez Heyman

Darian Rodriguez Heyman is the Co-Producer & MC of Social Media for Nonprofits, and the Editor of Nonprofit Management 101. He’s the former E.D. of Craigslist Foundation and the creator of their Nonprofit Boot Camp. Darian is currently a nonprofit and environmental consultant, focusing on fundraising, board development, and messaging, and he is a frequent public speaker and keynote at conferences around the world.

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