Jan 3, 2012 0
At a time of record unemployment in Illinois and the country, organizations that can help people find employment and build their skills are more important then ever. Yet, CareerPlace, located in Barrington, found that more than 40% of people in their area didn’t know about their services and classes for unemployed individuals.
“We struggled with finding the time to reach out to the local media,” said Monica Keane, executive director of CareerPlace. “I thought Professional Media Relations would be a good way to learn how to get information to the public.”
After attending the Community Media Workshop’s Professional Media Relations course in early 2011, Keane said she realized that when working with the media, everything is about a story.
“I learned to stop telling the business of the agency and to tell the story of the people who are touched by what we do,” said Keane.
Since the Workshop course, CareerPlace has received more media coverage in community press (check out the Patch story here) and started developing relationships with local reporters. Keane says she can now pick up the phone and call certain reporters with possible story ideas. She’s also used the Workshop’s online press release generator and Chicago area media guide to aid in her media outreach work.
“I’m just really impressed with the Workshop,” said Keane. “The willingness of staff to roll up their sleeves and get involved with the nonprofits they serve is so important.”
Keane enjoyed her time at the Workshop so much that she decided to hire Workshop staff for a custom consulting project—development of a train-the-trainer curriculum “Using Social Media to Search, Network and Find Your Next Job” to give CareerPlace trainers tools to help job seekers use social media in their employment searches. The project was supported with a grant from the Barrington Area Community Foundation.
The Workshop team continues to work with CareerPlace to ensure successful social media trainings for its participants in the coming year.
The Workshop’s 2012 Professional Media Relations course starts Jan. 20. There are still spots available. Register today and start making your own local media connections!