Be found on the web.

There are potentially hundreds, if not thousands or even millions of people in the world looking for you, your services and products. These people use Search engines like Google, Bing, Yahoo, Youtube, Duck Duck Go and many more. Good search engine optimization can combine paid search and organic search optimization. Paid search services like Google Ads or Facebook Ads position your brand, service or product on their sites to targeted demographics. It’s competitive, and can be expensive trying to outbid others for the best online display real-estate.

For most, the best option (and an option you should be doing anyway) is organic search engine optimization. Organic search engine optimization is a more natural practice for web developers, marketeers and others to help people find you by maintaining and managing a healthy, content rich, relative and well-organized website.

Join us this year at our annual Making Media Connections Conference where we will have a panel of experts who will help guide you through understanding SEO for your nonprofit. Join the conversation on Twitter by following @npcommunicator and the #mmc2012 hashtag

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