Workshop trainer Marissa Wasseluk teaches a course on optimizing e-newsletters on April 25, 2013. We caught up with our busy new media associate for a little preview of this brand-new, much-needed training.
Q: Why should an organization consider using e-newsletters instead of paper? A: Communications on the whole are becoming increasingly digital. Not only does this advancement save trees, but e-communications are faster and easier to use. You also save money on printing costs. In addition to this, you can measure your audience’s engagement given the actions they take as a result of your messaging. WHY E-NEWSLETTERS, you ask me? WHY NOT, I say!
Q: You talk about turning your e-newsletter “from awful to awesome”. What makes an e-newsletter awful? What makes it awesome? A: My inbox is full of emails (as I’m sure is the case with many readers). I will admit that the first thing I do when I open my e-mail program at the beginning of a work day is weed out the messages that aren’t pertinent. Newsletters that are difficult to read are automatically deleted. There are a number of newsletters that fail to grab my attention because the layout is too busy or the information I care about is buried. Design and content are the keys to an awesome newsletter. An effective e-newsletter will grab my attention every time I see it in my inbox, and there are actually quite a few that I subscribe to that do that!
Q: What will folks take away from your training? A: They should have an understanding of “open rates” and “click-thru rates”, the elements of good design for an e-newsletter, how to grab their readers’ attentions, and a renewed excitement for e-communications!
Video is an integral part of social media strategy. Humans are, after all, innately visual creatures – attracted to and moved to emotion by what we can see, and for that reason I have always personally believed that nonprofits need video in their communications plans!
Most social media platforms are made to share video in one way or another. Sharing a video that you have across networks is easy. You can do it in less than five minutes! Watch this video below to see how!
If you’re like me, you might spend countless of minutes (maybe hours?) waiting in line at the post office, riding the train, slouching on the couch playing Angry Birds on your phone… I know, it’s a habit I need to break. You tend to feel a bit guilty about all the other productive things you could probably be doing–investing your time on learning or refining a skill, meeting new people or perhaps share some of your knowledge with others rather then trying to make your “bomber” bird hit the right spot on that difficult level of the game play…
Well, one of those things I think you can invest your time in (which I believe will reward itself ten-fold) is registering for our upcoming Making Media Connections Conference. Instead of focusing on playing Angry Birds, why not check out all the great workshops and panels taking place… But act quick too, Early Bird Registration ends tomorrow, April 30th! Register here
I’ll be leading a workshop on how to build your custom WordPress site as well as a training session on Online Communications Strategy. Oh, and if you see me at the conference and you play Angry Birds, make sure you tell me how you’ve passed level 10-4… What’s up with those Hard Hats???
Demetrio Maguigad is the New Media Manager at Community Media Workshop and an Angry Bird addict
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