A blog post on blogging by guest blogger Marissa Wasseluk
Creating a blog is a relatively easy way to help get your nonprofit’s message out to the world. I feel like blogging is something all nonprofits should do – it’s one of the best ways to keep your supporters, volunteers, and potential donors aware of your organization’s issues and abreast of your latest work. Not to mention that search engines enjoy all that fresh content, and the more you create, the further forward you’re pushed in search results. That way, someone who doesn’t even know they’re looking for your organization can easily find it!
Seriously, why don’t you blog?
It may seem difficult to just start blogging (after all, to begin is the most difficult part of any task). But, once you’ve done it, you’ll be so glad you did, and you will wonder why you didn’t sooner.
Perhaps It’s your first time in this strange, new world also known as “the blogosphere”.
How do you start blogging? Well, first you figure out where you’re going to put your content. You can host your organization’s blog on your own site or link from your site to an external blog hosting site.
Some examples of free blog hosting sites:
If you decide to use an external website to host your blog, I suggest that before creating an account, visit the “about” section of the blogging sites and see what interface you think you will be most comfortable using.
Perhaps your organization has already started a blog, but you’re not sure what to do with it.
Well the short solution to this dilemma is: post content. I often get asked about how to adequately “tag” a blog post, what proper “re-blogging etiquette” is, or how to word your post so that it’s read easier by search engines. Unfortunately there is no ultimate answer to these questions. There are many different perspectives on what works best. I suggest looking up the questions on search engines or take them to the experts, so you can choose what kind of method – or combination of methods – works best for you from the solutions presented to you.
Perhaps you feel you don’t have enough time to dedicate to blogging.
If this is what holds you back from blogging, I suggest exploring the many different ways to blog – including photoblogging (a picture is worth a thousand words, after all), vlogging, microblogging, and mobile blogging. One Thousand Kites, a nonprofit focusing on social justice campaigns, uses their blog platform to tell the stories of prisoners and their families by posting audio and video clips. You may also want to consider multi-user blogs (several staff members and/or volunteers regularly contribute to your blog, as seen on the Open Books blog), or enlisting the help of guest bloggers – just ask a volunteer or intern talk about their experience working with your organization (as seen on the Falling Whistles blog or the Peace Corps journals).
Want more examples of great nonprofit blogging?
Do you have a favorite nonprofit blog? Let us know in the comments below!
To learn more tips and tricks of successful nonprofit blogging, join us at the Making Media Connections Conference and check out the Starting Your Nonprofit Blog Panel!