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Should Your Nonprofit Have a Pinterest Presence?

Tweet [1]

guest post by Marissa Wasseluk, originally posted here [2].

While covering the “Top 5 Social Media Platforms” during a recent social media training, one participant asked me, “Do our organizations really need to be on Pinterest?”

To which I answered yes, and no.

We’ve seen some nonprofits use the platform effectively [3] because they know how to speak to their audience and can pull from a plethora visual content. Some nonprofits create boards centered around a specific fundraising and/or awareness campaign [4].

Since most website referrals today come from Pinterest, it certainly wouldn’t hurt to be on the platform. But before you add another online to-do to your communications plan, ask yourself a few questions first.

Question #1 –  Is your audience on Pinterest?

The general pinning audience** is:

Stats collected from ComScore [5] – except for that last one, that last stat was all me and my keen powers of observation.

**It should be noted that these stats reflect American trends. In the UK your average pinner is male [6].

Question #2 – Is your site or your content ‘pin-able’?

Do you post pictures worth a thousand words on your site? Can you get your point across with a picture? Do you make your content easy to share?

Question #3 – Will you change your current communications plan to accommodate the Pinterest platform? 

The rise of Pinterest definitely changes the digital communication game. Its rapid growth is proof of how visually-driven digital consumers are. Does this mean digital producers should create more visually stimulating content?

*cough*yes*cough* A smart digital marketer or blogger would change the format of their posts to accommodate this pin-nomenon (hehehe). They would make their content graphic-rich and add the Pinterest button [7] to their posts.

So if you’ve answered “yes” to these questions, you may want to add Pinterest to your organization’s social media plan!

Need Pinspiration? Take a look at the Workshop’s Pinterest presence! [8] Or, Take a Look at Nonprofit Pinterest Strategies! [9]