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Reframing stories of the Great Recession

Photo by Carrie Sloan on Flickr.com

It’s not news that the Great Recession has taken its toll on nonprofits and those they serve. The mom on food stamps for the first time, the widow who lost her home to foreclosure, the shuttered community counseling center–these are all important stories that put a face on the economic downturn. But how do nonprofits move beyond these personal stories to spur systemic change?

Our free Brown Bag forum happening next week on Tuesday, Reframing Stories of the Great Recession, looks at how agencies can reshape their communications strategies to move to a narrative that engages policy makers in the midst of city and state budget crunches and ongoing belt tightening in the philanthropic and nonprofit sectors.

“Demand outweighs the supply because budgets are being slashed across the board. I think this narrative is tired” says Thom Clark, president, Community Media Workshop. “Nonprofits need a media strategy that goes beyond recounting the human impact of an agency’s financial dilemma. The media is hungry for new angles to tell the ongoing recession story. Nonprofits should be at the center of this news frame.”

The panel discussion with some of Chicago’s top journalists and policy makers includes Laura Washington, Woods Fund; Mark Brown, Chicago Sun-Times; Chip Mitchell, WBEZ; Sarah Karp, Catalyst Chicago; Ralph Martire, Center for Tax and Budget Accountability; Amisha Patel, Grassroots Collaborative; Amy Rynell, Heartland Alliance; and the Workshop’s Thom Clark.

When/where: Tuesday, August 24, 8:30 a.m. to 11:30 a.m., Columbia College Chicago, 33 East Congress, Room 219

Visit the Workshop’s website or call us at 312-369-6400 to sign up today.

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Category: Journalists, Media Guide & Workshops, Messaging & Framing

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