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Internship Tales: My Summer as a New Media Intern at the Community Media Workshop

Guest post by Community Media Workshop new media intern Lucia Anaya

When I began working at Community Media Workshop this summer as a new media intern I was looking to improve my web and social media skills. I had prior experience posting to content management systems (CMS), as well as posting on several types of social media platforms; however, I was unfamiliar with the strategizing and planning it took to successfully engage our followers and measure that engagement; something I hoped to learn through my time at the Workshop.

Lucia Anaya, new arts journalism graduate student at School of the Art Institute of Chicago, earned course credit as an intern at the Workshop through her school’s internship program.

Throughout the summer, I worked alongside New Media Manager Adriana Diaz and fellow new media intern Jennifer Wolan to not only increase followers and likes to the Workshop’s multiple social media platforms, but also engage and keep those new followers interested. We wrote original blog posts, asked readers questions and shared content pertaining to the subjects of that social media platform (i.e. individuals standing up to the violence in their community for the We Are Not Alone Facebook page and city news for the Newstips Twitter). We planned these posts ahead of time, and tracked our progress using social media management software like Sprout Social.

While my title indicated I was an intern, I certainly never felt like one—there were no coffee errands to run, no busy work. I was given the opportunity to not only sit-in but participate in staff meetings, and given responsibilities that were geared to develop my web and social media skills. And though my initial goal was to familiarize myself with strategizing and planning, I came away with much more insight than I ever expected.

It’s been a great three months and while I’m sad my time is over at the Workshop, I’m confident that I’m walking away with essential skills and insight that will help place me in the career I want in the future. The guidance that I received from Adriana, and other Workshop staff members have helped me tremendously and I will forever be grateful for the opportunity to work alongside them.

Interested in an internship at the Workshop? Check out opportunities here.

Lucia is a journalist and graduate student at the School for the Art Institute of Chicago. Follow her on Twitter @luciaanaya_ 

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Category: Guests, Messaging & Framing, Resources, social media

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