Oct 14, 2010
These days, professional-quality video equipment is readily available to the average consumer. Theoretically, anyone can create a video. The challenge lies in creating a good video that tells your story well, without too many headaches in the process.
Successful video producers have methods and strategies to create their high-quality videos; each is different, due to personal preferences, but the core techniques remain the same. In order to help nonprofit communicators develop their own video production methods, Community Media Workshop recently hosted a workshop to cover these techniques.
In the workshop – taught by Stacy Laiderman, producer at See3 Communications – attendees were given an overview of proper video techniques, split into groups and given Flip Cams, and then challenged to put what they just learned to use. The resulting three hours of footage were used to produce this video:
As you can see (or perhaps, as you’ve already experienced), producing a quality video is not as easy as it seems, but it is not impossible.
Before you dive head-first into the sea of video production, take a few things into consideration:
1) Good videos take time and people power. I saved some time creating the video above by not having to shoot the footage myself, but there was much work to be done when the cameras were off. I fished through the footage for good takes, uploaded those takes into my post-production program (which, by the way, is Final Cut Pro), made a quick storyboard to follow as I edit, hunted for music, edited and exported the final sequence. The process from start to finish took nearly a week.
2) Before you even pick up a camera, think about your story and your audience. When you think about your organization, what images come to mind? Can you capture those images for your audience?
3) Think about your time and resources. Can you spare the time and people power to create this video? Would it be cheaper in the long run to hire someone else to make it?
4) Think about your equipment. Do you know what equipment you need to create an effective message? Do you know how to use the equipment you do have? A lot of people actually do not consider how to use their video cameras before they decide to make a video, and it creates a lot of frustration during and after production, as you can see from the video below.
Take these things into consideration, and you, too, can reach your audience with beautiful, effective videos.
If you’re still unsure about your video production prowess, there are still a few open seats left in our encore workshop of Do-It-Yourself Video for Nonprofits, for a further in-depth look at video techniques and hands-on training from an industry professional.