RoiAnn Phillips of HealthConnect One

RoiAnn Phillips decided to attend Professional Media Relations because she wanted a better grasp of media strategy and outreach as she took on more communications work at HealthConnect One.

Her “ah-ha moment” came when instructors told the class how to tailor a pitch to pique reporters’ interest, but her big breakthrough came a couple of weeks later. During the five-part workshop, she was able to pitch her organization’s upcoming report analyzing breastfeeding rates in Illinois to WBEZ Reporter Chip Mitchell. That opportunity resulted in three stories (below) in the coming months about the report and HealthConnect One. One hospital even decided to step up its breastfeeding efforts after hearing one of Mitchell’s stories on WBEZ.

“The WBEZ stories wouldn’t have happened if I hadn’t taken Professional Media Relations,” said Phillips. “Without the class, I wouldn’t have understood how to frame a pitch and I wouldn’t have had the opportunity to be in the room with reporters.”

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Check out the WBEZ stories that resulted from RoiAnn’s time at Professional Media Relations and follow-up work with reporter Chip Mitchell.

Report: Breastfeeding in Illinois hinges partly on race, income – April 26, 2011

Hospital regulators let formula vie with breast milk – May 5, 2011

After WBEZ report, hospital steps up breastfeeding efforts – August 2, 2011

Professional Media Relations
$395 for the five-part media workshop
Starts Jan. 20, 2012
Includes numerous handouts, worksheets & a copy of the 2012 Getting On Air, Online & Into Print media guide ($125 annual subscription value).
Reserve your spot today.

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