Ingrid Gonçalves, communications director at Center for Labor and Community Research from Community Media Workshop on Vimeo.

When Ingrid Gonçalves said during a round of introductions that she had five Web sites to create or update, I knew I had to try out the flip camera to get her story. It turns out to be a great story, not so much for how unusual it is, but for how typical it is, I think you’ll agree! (Apologies, this time the wrist is really shaky–I’m still learning!)

Ingrid was one of about 20 folks at this morning’s search engine optimization workshop this morning, led by
Tim Frick from Mightybytes. Tim delivered a workshop highlighting how to get found online, drawing on info from his forthcoming book tentatively titled Return on Engagement from Focal Press.

Below the fold here you will find, in the somewhat unlikely event that anyone finds it useful, my more or less complete notes on Tim’s presentation, which I found useful in charting some benchmarks for SEO. In a nutshell, here’s the Tim Frick program (of course it makes more sense when you see him lay it out, but still, it’s a good one):

1. Content, content, content–Have a content strategy and implement
2. Install an analytics package so you know what your Web visitors are doing when, etc.
3. Use alerts to see who is talking about you
4. Track user behavior and adjust your approach as appropriate
5. Rinse, lather, repeat (in other words, go back to step one, fine tune your site–”it’s never done” Tim says)

What do you think– is this an accurate description of what you do right now? Or what you aspire to be doing? Let me know in the comments or by email! Meantime enjoy Ingrid’s story and if you want more, click to see some notes in the rest of this (phew) looong post (hopefully, doing justice to Tim’s presentation): Read the rest of this entry »