Sep 8, 2010 0
Tracking online news traffic and other NEW News updates
It’s been a month since we released the second annual NEW News report, and we’d like to thank everyone for the feedback and responses we’ve received.
It was our goal to send the initial survey to as many of Chicago’s online news providers as we could find, but unfortunately, we missed a few. Marina City Online is one of those sites. It’s a great hyper-local site that covers the 1,400-resident community of Marina City and the River North and North Loop neighborhoods of downtown Chicago. Let us know if we’ve left other sites off so we can be sure to include them in future surveys, updates and reports.
Another challenge that’s become clear after the release of this year’s NEW News is tracking online news traffic to Chicago-area sites. Last year, as the Workshop tried to rank online news sites, we asked online news providers to give us their site traffic numbers. We found out this is easier said than done. Some sites are forthcoming with traffic numbers, and others have reasons for keeping that information private.
Because we were aware of these concerns and because we weren’t ranking online news sites this year, we conducted our own research using compete.com to identify where Chicago readers were getting their online news. You can read more about those findings here. Although this information proved very useful, Newcity let us know that our numbers for their site were too low. In fact, according to their site traffic measures, they have over 40,000 readers a month to newcity.com and chicagoweekly.com. As our researcher pointed out, compete.com often underestimates traffic numbers, especially for smaller sites. Newcity also uses a service called Quantcast to track site visits. Quantcast allows people to use code on their web site to get a more accurate measure, as well as insights about site visitor demographics. Some sites have it, but others don’t, which is why we used Compete despite its limitations.
We don’t know how to solve the site traffic problem yet, but it’s possible we’ll ask for traffic numbers next year if we attempt to rank sites again. Or, maybe a service will emerge that accurately tracks site traffic for smaller blogs and hyperlocal sites, as well as the big outlets like the Chicago Tribune online.
We appreciate everyone’s responses to the NEW News report. The online ecosystem continues to change rapidly, and your feedback helps us keep up!

The Residents’ Journal!
More than eight million people visit Chicago-area online news sites each month, according to












Recent Comments