Focus group 
methodology

We decided the best way to gauge trends and assumptions about news users, our region’s information needs, and news-business successes and challenges was to work with on an audience we feel is particularly relevant but not particularly well-represented in the larger discussion about where local news is headed.

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Our Information needs: 
Vetted, shared, 
selected news

The shift from traditional to online news 
publications provides a glimpse into individuals’ views on what they love and hate about the 
news and, more broadly, their perspectives on 
their information needs.

We focused on how changes in the news business affect communities, arts and culture, and other aspects of public life. We discussed the topic with leaders of area nonprofit organizations that offer often-untapped expertise on this topic: leaders of nonprofit organizations working on the broadest possible range of issues, of all budget sizes and types, from emerging organizations to agencies whose founding dates to the 19th century.

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CONTACT US
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Mailing Address:
Community Media Workshop
at Columbia College Chicago
600 S. Michigan Ave
Chicago, IL 60605

Walk-in Address:
218 S. Wabash, 7th Floor
Chicago, IL 60605

Tel: 312-369-6400
Fax: 312-369-6404

Website: http://www.communitymediaworkshop.org
E-Mail: cmw@newstips.org
Follow on Twitter.com: @npcommunicator