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Circulation may be down at Chicago’s dailies, but web traffic is up at Chicago’s online news sites
, as evidenced by the 20 million visits to Chicago-area online news sites in May. And what does this ever-changing media landscape mean for journalists? It means the definition of who’s a journalist now has changed, as Ray Hanania points out at Making Media Connections 2010.

While the mainstream media still dominates online—in May, six of the eight million unique cumulative visitors reported by all media outlets participating in the survey were to Chicago Tribune, Sun-Times and chicagonow (Trib blog site)–the report looked a total of 146 online sites, big and small. Many of those sites were too small to show measurable visitor traffic by commercial tracking sources.

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Reach of Chicago’s Daily News

Approximately 8.3 million visitors used Chicago-area new news sites in May 2010, according to data of individual Chicago websites, resulting in 20 million visits to Chicago-area new news sites in May.

While circulation for Chicago’s two major metropolitan dailies has fallen over the past five years, online usage of major metro daily websites continues to grow.  Over the past year, each of the three Chicago metropolitan dailies has seen at least 20 percent growth in unique visitors online (comparing May 2009 to May 2010) while print circulation numbers fell. Read the rest of this entry »

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