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Reach of Chicago’s Daily News

Approximately 8.3 million visitors used Chicago-area new news sites in May 2010, according to Compete.com data of individual Chicago websites, resulting in 20 million visits to Chicago-area new news sites in May.

While circulation for Chicago’s two major metropolitan dailies has fallen over the past five years, online usage of major metro daily websites continues to grow.  Over the past year, each of the three Chicago metropolitan dailies has seen at least 20 percent growth in unique visitors online (comparing May 2009 to May 2010) while print circulation numbers fell.


Chicago Tribune

Online Readership

Month Unique Visitors Change
May 2009 3,136,238
May 2010 3,778,692 +20.5

Print Circulation

Year Weekday Circulation Change
2005 565,679
2006 579,079 +2.3
2007 566,827 -2.1
2008 541,663 -4.4
2009 465,892 -13.9
2010 452,145 -2.9
Year Sunday Circulation Change
2005 953,814
2006 957,212 +0.3
2007 940,620 -1.73
2008 898,703 -4.5
2009 803,220 -10.6
2010 794,350 -1.1

Chicago Sun-Times

Online Readership

Month Unique Visitors Change
May 2009 1,950,364
May 2010 2,673,095 +37.05

Print Circulation

Year Weekday Circulation Change
2005 349,968
2006 341,448 -2.4
2007 326,018 -4.5
2008 313,176 -3.9
2009 275,641 -12
2010 268,803 -2.5
Year Sunday Circulation Change
2005 281,129
2006 264,371 -6
2007 244,962 -7.3
2008 255,905 +4.5
2009 251,260 -1.8
2010 247,416 -1.5

Daily Herald

Online Readership

Month Unique Visitors Change
May 2009 332,128
May 2010 468,618 +41.09

Print Circulation

Year Weekday Circulation Change
2005 151,028
2006 151,200 +0.11
2007 145,051 -4.1
2008 138,186 -4.7
2009 130,404 -5.6
2010 111,539 -14.4
Year Sunday Circulation Change
2005 151,577
2006 151,767 +0.12
2007 146,944 -3.17
2008 142,342 -3.13
2009 131,789 -7.41
2010 118,838 -9.82

Sources and data notes:

Sources for daily metropolitan circulation:
Chicago Tribune:

2005 – www.BurrellesLuce.com

2006, 2007 – http://www.chicagobusiness.com/cgi-bin/news.pl?id=24785

2008 – http://www.BurrellesLuce.com/topmedia

2009 – http://newsblogs.chicagotribune.com/towerticker/2009/10/chicago-daily-papers-not-immune-from-industry-circulation-declines.html

2010 – http://www.chicagobusiness.com/cgi-bin/news.pl?id=37971

Chicago Sun-Times:

2005-2008 – http://newsblogs.chicagotribune.com/towerticker/2008/10/new-newspaper-p.html

2009 – http://newsblogs.chicagotribune.com/towerticker/2009/10/chicago-daily-papers-not-immune-from-industry-circulation-declines.html

2010 – http://www.chicagobusiness.com/cgi-bin/news.pl?id=37971

Daily Herald:

2005 – 2008 – http://newsblogs.chicagotribune.com/towerticker/2008/10/new-newspaper-p.html

2009-1010 – http://www.burrellesluce.com/resources/top_media_outlets/archived_top_media_outlets

Sources for online visit data: public data at compete.com

See Methodology page for more information about compete.com

Read “Chicago Online News Sites”

Category: 2010 NEW News Report, 2010 Report Section 3

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