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PLACE |
WORKSHOP |
| 9:00 a.m.to 4:00 p.m. |
Room: 801A |
MAKE A VIDEO led by Stacy LaidermanLearn how to make a video, from conception to completion. Find out how to determine which story to tell, what equipment can you use on your own, and how to set up a shot and get good sound. |
| 9:00 a.m.to 4:00 p.m. |
Room: 801BC |
MEDIA BOOT CAMP led by Thom ClarkOrganizers and activists can participate in an intensive full-day training designed to teach you how to create a strategic communication plan, use organizational values to craft strong messages and spokesperson training. |
| 9:00 a.m.to 4:00 p.m. |
Room: 803 |
STORY POWER, led by Susan O’HalloranInformation and statistics alone are not enough to engage a journalist or any other audience. Instead, they want to hear your organization’s story. |
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| 9:00 a.m. to 12 a.m. |
Room: 302 |
DELIVERING YOUR MESSAGE DURING MEDIA INTERVIEWS led by Steve MongelluzoNon-profit and government spokespersons are frequently asked to share information, discuss a policy or defend a controversial decision. |
| 9:00 a.m. to 12 a.m. |
Room: 504 |
RAISING YOUR PROFILE led by Laurie GlennUse successful messaging and branding to create new community partnerships and opportunities to raise your organization’s profile in the media. |
| 9:00 a.m. to 12 a.m. |
Room: Theatre |
WINNING ONLINE led by Deanna Zandt, Keidra Chaney,Emily Lonigro & Yesenia SoteloWe’ve assembled the best instructors to present the practical knowledge you need now to lead your organization’s social media for better fundraising, communications, and program work. |
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1:00 p.m.
to 4:00 p.m.
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Room: 302 |
CRISIS COMMUNICATION led by Roger KersonWhen a crisis strikes your organization will you know how to respond to the media, your audience and employees? Learn to identify organizational strengths and weakness that will surface during a crisis and learn to maximize your ability to communicate effectively – before a crisis happens. |
1:00 p.m.
to 4:00 p.m.
|
Room: Theatre |
ONLINE MARKETING IN DEPTH led by Keidra Chaney & Emily LonigroGain valuable insights on the strategies and tools that you’ll need to engage website visitors and turn them into supporters of your mission by learning about SEO, Web Analytics and setting branding guidelines to inform website/social media content. |
1:00 p.m.
to 4:00 p.m.
|
Room: 504 |
WEBSITE STRATEGY IN DEPTH led by Yesenia SoteloBring your website questions, concerns, success stories and roadblocks! In this session time will be devoted to attendee website questions on broad topics with ample time for questions on picking the best cms/crm, best practices for website project management and getting support from your senior leaders. |
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Online Registration is now closed. Walk-in registration is welcomed.
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