2010 Making Media Connections Conference

THURSDAY, JUNE 10
AGENDA
8:00 a.m.   Coffee and Registration

8:45 a.m. Opening Remarks, Thom Clark,
◦    Columbia College Chicago President Warrick Carter Theatre

9:00 a.m. Keynote, Deanna Zandt, Theatre

9:45 to 10:45:  Breakout Sessions

Advocacy, Coalition, Message
When organizations band together around common issues, how do we make sure our messages are clear? Panelists: Gary Arnold (Access Living), Erica Hade (IL Coalition for Immigrant and Refugee Rights), Sessy Nyman (Responsible Budget Coalition). Moderated by Valerie Denney (Denney Communications) ROOM: 504

Pitching Freelancers
With the changing media landscape there are more freelance journalists looking for stories. Find out how to connect with freelance journalists and how your nonprofit can be a resource for story ideas. Panelists: Sharon Stragnes, Keri Lyderson, Suzanne Cosgrove Moderator: Karen Kring (Association of Women Journalists) ROOM: 801C

The Other Side Of The Desk:Journalists At Nonprofits
Former journalists share insights they brought with them from the newsroom to work in nonprofit communications as well as thoughts on how they have adapted. Panelists: Johnathon Briggs (AIDS Foundation of Chicago) Christopher Boyce (Instituto del Progreso Latino) Hanke Gratteau (Ounce of Prevention Fund), Fuzz Hogan (Advance IL) Moderator: Tracy English (English Communications Inc.) ROOM: THEATRE

Sharing Data
How can nonprofits and government use their own and others’ research and information to collaborate and raise awareness of social issues and their solutions? Panelists: Justin Massa (MoveSmart.org), Erica Hade (IL Coalition for Immigrant and Refugee Rights) ROOM: 801A

Social Media Policy
Who does what online for your organization? What happens if someone slams your group online or something else goes wrong? A social media policy is a plan for your online presence—learn more here. Panelists: Barbara Iverson (Chicago Talks) Mandy Burrell Booth (Metropolitan Planning Council) David Donoghue (Chicago IP Litigation Blog). Moderator: Demetrio Maguigad (Community Media Workshop) ROOM: 302

Telling Stories In The News
“Narrative journalism” is the art of using great stories to engage audiences; learn from these reporters how nonprofits can improve their story pitches to make the news. Panelists: Dave Hoekstra (Chicago Sun-Times), Chip Mitchell (Chicago Public Radio), Dawn Reiss (Freelance Journalist), Moderator: Thom Clark (Community Media Workshop) ROOM: 801B

11 to noon: Breakout Sessions
Broadcasting: what’s new, what’s not
TV remains the prime news source for most Americans–panelists talk about how we can connect with them using sound and pictures to engage their audiences. Panelists: Shawn Campbell (Chicago Independent Radio Project) Judie Garcia (WGN News) Mark Saxenmeyer (WFLD-TV Fox Chicago) more panelists TBA moderator: Raschanda Hall (Business Wire) ROOM: 801A

From Newsletter To Newspaper
Learn how and why growing numbers of community-based organizations choose to become news providers for their communities and how to decide whether to invest resources in such a project. Panelists: Adriana Cardona (Back Of The Yards Neighborhood Council) Mike Fourcher (Center Square Journal), Doug Knuth, Southeast Chicago Development Commission, Moderator: Diana Pando (Community Media Workshop) ROOM: 504
Please remember to fill out your evaluation when it arrives via Email Friday or early next week! (if you prefer to do it on paper while you’re here, come see us at our Information Table table).
Metro News
Metro editors share their insights into who’s covering the city and the region and the stories they are looking for. Panelists: Cate Cahan (WBEZ) Fernando Diaz (Hoy Chicago), Patrick Curry (WGN News) Moderator: Valerie Denney (Denney Communications) ROOM: 801B

Story Banking
It’s 5 p.m., the phone rings, and it’s a reporter on deadline. Do you know where your stories are? Plan ahead by finding great stories about your group or impact and use the stories to tell your story online or to respond to journalists’ queries. Panelists: Maude Carroll (AIDS Foundation of Chicago) Suzanne Franklin (Jewish Child and Family Services), Tuyet Le (Asian American Institute), Kathleen Duffy (Campaign For Better Health Care) Moderator: Rebeccah Sanders (Chicago Cultural Alliance) ROOM: 801C

Story and Strategy In A Digital Age
We all know telling your organization’s story is important; now find out how to effectively combine story and strategy online to move people to action. Panelists: Deanna Zandt (Media Technologist) , Adam Thurman (Mission Paradox/Court Theatre) Michael Hoffman (See3). Moderator: Yesenia Sotelo (Heartland Alliance For Human Needs & Human Rights). Room: Theatre

Why We Love Twitter And You Should Too!
Hear from Twitter experts on Twitter best practices for nonprofit organizations and how you can leverage Twitter to communicate to existing and new audiences. Panelists: Heidi Massey, Cassandra West (New Media Access) Kara Carrell (New Media Navigator), Kyra Kyles (Red Eye) Moderator: Maura Wall Hernandez, Cafe Media. ROOM: 302

Noon to 1 p.m.: Lunch

1 to 1:45: Keynote, Tony Martinez, Telemundo Chicago Theater

2 to 3: Breakout Sessions

Building and Maintaining Online Communities
Facebook does it; Ning does it for a fee. These and other platforms create social networks to help like-minded folks find each other and collaborate. Should your group have a community of its own? Panelists: Becca Martin (Live Here Oak Park) Jaime Guzman (Pilsen Portal) Barbara Koenen (Chicago Artist Resource) Mary C. Johns (We The People Media) Moderator: Lehia Franklin Acox. ROOM: THEATRE

Brand Identity
Does your brand stand out in crowd? Find out how website design and traditional branding can elevate and strengthen your organizations brand. Panelist include: Tim Frick (Mighty Bytes), Mayram Arai (Luna Negra Dance Theatre), Chris Beebe (The Visionary Agency) Moderator: Emily Lonigro (LimeRed Studios) ROOM: 504

Pitching Bloggers
Whether or not they are wearing bathrobes and slippers and padding around their homes is beside the point; they probably want to be treated like any journalist you may pitch. Get the specifics from some of Chicago’s most prominent bloggers and online news editors. Panelists: Marcus Gilmer (Chicagoist), Megan Cottrell (True Slant), Charles Mombo (Chocolate City), Monroe Anderson. Moderator: Dana Bright, Young Nonprofit Professionals Network. ROOM: 801C

Journalists As Advocates
Meet editorial board members and other journalists who make things happen by expressing their opinions in writing. Panelists: Kate Grossman (Chicago Sun-Times), Lou Ransom (Chicago Defender), Avani Patel (Chicago Tribune) Moderator: Kevin Lampe (Kurth Lampe). ROOM: 801B

Connecting With Global Chicago Media
Meet movers and shakers of this new wave of media and learn how these outlets can help you tap key audiences. Panelists: Tarik Khawaja (Urdu Times), Glen Reedus (South Suburban News), Vicente de la Cruz (La Raza Newspaper) and Mariano Santos (Filipino American News Service). Moderator: Steve Franklin (Community Media Workshop). ROOM: 801A

To Raise Money, Communicate
Fundraising and communications can both be more effective for your organization if they are aligned into an integrated, overarching strategy. Panelists: Alexander Pope (Alex Pope, Advocate Health Care and Association of Fundraising Professionals) Celeste Wroblewski (Donors Forum) Barbara Talisman (Talisman Associates) Moderator: Emily Culbertson ROOM: 302
Please remember to fill out your evaluation when it arrives via Email Friday or early next week! (if you prefer to do it on paper while you’re here, come see us at our Information Table table).

3:15: WHO’S A JOURNALISTS NOW? Sponsored by the Chicago Community Trust
We’re all creating and reporting news and stories for and about our communities, our region, and beyond. But the more common online news technologies become, the clearer it gets that you can deliver news without doing journalism. Columnist, radio host, journalist & publicist Ray Hanania emcees opening & closing plus an update on second annual NEW News Survey
ROOM:THEATRE

The Business: As news reporting moves, online publishers and writers face the same issue as traditional media: How do we raise revenue to pay for content? Some new news outlets are starting to make money, while others are still discovering what the new business model might be.  Panelists: Steve Rhodes, Beachwood Reporter; Rich Gordon, Northwestern University; Dave Greising, Chicago News Cooperative; Sherry Skalko, Online News Association. Moderator: Toure Mohammed, Bean Soup Times. Scribe: Gordon Mayer; National People’s Action. ROOM: 801A

Influential Voices: Bloggers have become new publishers as they post content and build audiences.  How do online writers find audiences? How does news happen with these new outlets?  Panelists: Veronica Arreola, Viva La Feminista; Andrew Huff, GapersBlock; Charles Mombo, Chocolate City; Teresa Puente, Chicanisima. Moderator: Steve Franklin, Community Media Workshop. Scribe: Barbara Iverson; Chicago Talks. ROOM: 801B

Platforms & Tech: The shifting media landscape is being shaped by new forms of technology that go beyond the printing press and network television.  Panelists: Tracy Schmidt, ChicagoNow; Brad Flora, Windy Citizen; Ernie Sanders, Chicago Digital Cities; Justin Kaufman, Chicago Public Media. Moderator: Dan Sinker, Columbia College Chicago. Scribe: Justin Massa; Metro Chicago Information Center. ROOM: 801C

The Locals/Communities: One characteristic of the online news environment is geo sites that focus on specific communities. Hear about several neighborhood-specific news and information outlets.  Panelists: Suzanne McBride, Austin Talks; Glenn Reedus, South Suburban Publishing; Lorraine Swanson, Lake Effect News. Moderator: Antonio Olivo, Chicago Tribune. Scribe: Ann Marie Mitchell; Columbia College. ROOM: LOUNGE

Reconvene
Learn what happened in all the groups with a recap by the scribes from each group and a summarizing statement by Ray Hanania. ROOM: THEATRE

5:00 Adjourn
Please remember to fill out your evaluation when it arrives via Email Friday or early next week! (if you prefer to do it on paper while you’re here, come see us at our Information Table table).