Making Media Connections 2009

When I work with nonprofit leaders who are preparing for media  interviews, one of my first pieces of advice is, “Remember, you’re in control!” The media needs your help to tell the story, and you’re the expert on your organization’s issues. So, if that’s the case, why do we find ourselves floundering in media interviews, [...] […]

The Local Reporting Initiative was launched in the Spring of 2011 to report stories about Chicago’s South and West Sides that aren’t often told. With support from The Chicago Community Trust, the Community Media Workshop has been overseeing the project, and we’ve been blown away by some of the stories produced under the Initiative. These [...] […]

At a time of record unemployment in Illinois and the country, organizations that can help people find employment and build their skills are more important then ever. Yet, CareerPlace, located in Barrington, found that more than 40% of people in their area didn’t know about their services and classes for unemployed individuals. “We struggled with [...] […]

At the end of the year, it’s fun and informative to see what drew you to our website. The Community Media Workshop produces three blogs–Newstips, NP Communicator and Chicago is the World–and in 2011, these were the top 11 most viewed blog posts on our site. Did you have a favorite Workshop blog post this [...] […]

RoiAnn Phillips decided to attend Professional Media Relations because she wanted a better grasp of media strategy and outreach as she took on more communications work at HealthConnect One. Her “ah-ha moment” came when instructors told the class how to tailor a pitch to pique reporters’ interest, but her big breakthrough came a couple of [...] […]