Making Media Connections 2009

Getting the Eword Out panel discussion really showed how far we've come on social media usage in the past year and offered insights into how we learn--and teach--about this topic. […]

Beth Kanter posted in November about whether small nonprofits can succeed with social media. Binaca Berkhia of La Casa Norte (video), and BLoomington Normal social media mavens demonstrate some successes in what may seem like unlikely places. […]

How do you identify and then reach the audiences, niches, microgroups you are trying to attract to your campaign, your issue, your organization?" With recent advances in social media that grow our audiences online, we may find it more important than ever to apply old-school rules of segmenting audiences and more, Robyn Stein writes. […]

I love this picture of Luis De La Torre’s studio. I also know from my co-worker Diana that it’s touch and go for Luis (who is her husband) to maintain his space because of economic hard times disproportionately affecting the arts market. Two new arts-marketing initiatives highlight collaboration and capacity-building to help local organizations build audienc […]

I scoff at Christmas decorations in stores before Thanksgiving is over, but in the spirit of, if you can’t beat ‘em join ‘em & for those of us already thinking about spending our scant $$ for holiday gifts–it seemed like a good moment to list nonprofits that sell stuff — specifically, gifts for the holidays! This [...] […]