Making Media Connections 2009

Mariko Drouin of Chicago Metropolitan Area Education for Young Children has to lead a marketing workshop at their upcoming conference, and as folks who’ve come through our workshops often do, she checked in to get a little more information from us on how to polish her presentation.

Mariko Drouin has her organization on Facebook, Twitter, and more

She and I got to chatting about last year’s Making Media Connections, which Mariko attended, and she shared some of what she did as a result of what she learned last year. I asked her to write it up so we could show off her awesome skills:

Making Media Connections was extremely inspiring. I went back to the office and in a matter of months wrote a social media strategy, launched a Facebook fan page and online community, purchased a flip video for testimonials, and implemented Twitter at our annual conference! [GM note: great conference use of twitter, "whoever lost their blackberry, come down to the coat check to pick it up" albeit somewhat problematic, right? unless they have a laptop or a blackberry buddy, too] These tools have been very helpful to generate new customers and strengthen the relationship with existing ones. The conference helped me discover the power behind social media tools and was a great place to share ideas and connect with others who are challenged with the same nonprofit marketing issues.

Thanks, Mariko.