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Here is a list of ways our Subscribers are using our Media Guide based on a recent  survey response.

• To target specific communications and marketing, especially when it comes to marketing to diverse populations.
• For media contacts to announce a religious event.
• To announce a fundraiser.
• To announce a scholarship.
• To announce a cultural event.
• To research TV producers, local newspaper editors and writers, and to learn about special, niche publications in Chicagoland.
• I constantly refer to the guide to identify particular reporters and media for pitching stories.
• It is my media bible
• To look up contact names and preferences to get PR for our chamber of commerce events.
• Have used it to look up contact info for specific reporters. Have also looked at your templates for press releases, media alerts, etc., since this has only become my responsibility in my current job, not my whole career.
• To research which media outlets would be pertinent to the topic at hand. For instance, we are currently starting a new social enterprise, so I’d be interested in business and philanthropic media primarily, community-based media would be secondary, and general media would be third.
• North Shore Choral Society, a non-profit volunteer chorus of 120 members from all over the Chicago area, has 3 concerts per year in Evanston. Depending on the concert venue, and soloists, releases are targeted to contacts found in the guide.
• I use the guide to build media lists for particular releases. I also use the guide as a training tool for my interns to learn about how the media works and how to pitch people.
• It keeps me informed of contacts and publications that reach my target audiences. I use it to determine where to pitch a lot of story ideas as well as where to send press releases.
• To send press releases or stories of interest about our organizaiton to the media. Primarly for outreach and to draw attention to our organization and the services we provide to the community.
• To help organize our communications better.
• To find “niche” pubs