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Dear Communicator,

The tools of communications and channels of content have changed and multiplied, but the rules of communications that we evangelize on have not: be proactive, be clear about your goals, audience, and message, make your communications advance your mission or build your organization. This tool, Getting On Air, Online, & Into Print has not changed, either… it’s just gotten bigger, reflecting the bigger role media play in all of our lives and nonprofits’ own increasing sophistication around communications.

Our original Getting On Air & Into Print: A Citizen’s Guide to the Media was a 30-page guide to public affairs shows, public service announcement contacts, and a few key daily print reporters. Our 2009 release is now a 300-page handbook with advice and templates, direct phone lines and beat info, email addresses and, yes, fax numbers.

Our front section providing media relations tips and trends from when to blog to the best in digital equipment, along with our more popular workshop handouts will now be available separately for those who don’t need all the contacts numbers in the nation’s third largest media marketplace.

As we celebrate our 20th anniversary, we’re excited to bring you the best media guide in the Midwest, value-priced to help organizations small and large. We also want to acknowledge the generous support of the McCormick Foundation.

As always, the Workshop relies on media guide users to help us keep listings current. Please join our dedicated blogs & forum at www.nonprofitcommunicators.ning.com to receive ongoing updates to these pages throughout the year. Enjoy and good storytelling to you!

-Thom Clark, President
Community Media Workshop

The 2010 Getting on Air, Online & into Print Media Guide is supported by the McCormick Tribune Foundation.