Dec 15, 2011 0
Hospital Boosts Breastfeeding Efforts After BEZ Story

Holy Cross Hospital on Chicago’s Southwest Side decided to step up its breastfeeding efforts after hearing a story on WBEZ about the hospital’s newborn breastfeeding rate being the lowest in the Chicago area. That story and subsequent policy change resulted from a pitch made by HealthConnect One’s RoiAnn Phillips to WBEZ Reporter Chip Mitchell at the Workshop’s Professional Media Relations workshop in early 2011.
“The WBEZ stories wouldn’t have happened if I hadn’t taken Professional Media Relations,” said Phillips. “Without the class, I wouldn’t have understood how to frame a pitch and I wouldn’t have had the opportunity to be in the room with reporters.” Read the rest of this entry »







