NP COMMUNICATOR: Modern Mobilizing

The newest post on the Nonprofit Communicator Blog is an insightful conversation with Tracy VanSlyke, co-director of The New Bottom Line and moderator for the Modern Mobilizing: Activism in the Digital Age panel at Making Media Connections. VanSlyke offers her revelations on how digital tools have changed activism.

READ MORE ON THE NONPROFIT COMMUNICATOR BLOG

The NEW news 2012

Here at the Workshop we’re anticipating a busy but incredibly educational summer: we are starting work on NEW News 2012, thanks to the funding of The Chicago Community Trust. As you may recall, we published rankings of online news sites in 2009 and then a list of online news outlets in 2010. We intend to return to rankings in 2012, learning from our original criteria, the changes in the field, and from an advisory board we are assembling to help guide us as we think through our work.

Read more at the NPcommunicator Blog

Blogging belongs in your nonprofit communications plan

The Workshop new media associate Marissa Wasseluk breaks down some ways to be an effective blogger and invites you to this year’s Making Media Connections conference. Read the complete post on the NPcommunicator blog!

Blogs share your stories. Across the web, individuals and organizations are doing what paper newsletters did in the past – connecting with an audience of eager readers. Letting advocates know the success of your programs, calling them to action, asking for donations, and garnering new supporters, can all be done more immediately – and perhaps more effectively – with a blog.

The concept behind using blogging as one of your main communications tools is simple: the more content you post, the more real estate you own on the Internet, and the easier it is for your advocates and potential audience to find you.

And how do your readers find you? Post relevant content, often. In the realm of the Internet, content is king.

Effective blog content stems from the following: Read More

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