Why Your Nonprofit Needs a Communications Plan

We’ve designed our workshops this year to help you get a leg up on your 2013 communications strategy.

We want to help you avoid communications crises like last year’s inadvertent re-branding of the Susan G. Komen Foundation – a case that stands out in the minds of many nonprofit communicators.

Remember last February when the leading nonprofit jumped into a highly controversial area of public debate without a communications strategy? When their audience responded to their decision to revoke funding to Planned Parenthood, the organization stayed silent. As a result, others took over the public dialogue. In 24 hours, comments across social networks broke down the brand that the Komen Foundation spent years building.

That is why it is so important for nonprofits to develop a communications plan! 

Join communications expert Thom Clark on Thursday, October 4th for a Developing A Communications Plan Workshop that will help you understand how to steer and stay in control of your organization’s reputation.

This workshop is aimed at nonprofit communicators who are new to communications and to seasoned professionals that want to refresh their skills.

  • Learn how to establish goals and create messages that moves your audience to action.
  • Create a communications plan and learn how to implement it.
  • Get tips on how to incorporate social media tools into traditional media outreach.
  • Gain new communications skills that bring added value to your job.

Remember, communicating effectively with media, funders and your audience starts with a solid communications plan.
Take the first step toward successful communications! REGISTER TODAY!

Print This Article Print This Article

Category: Training


Leave a Reply





RSS The Nonprofit Communicator

  • So, Your Boss Wants to Use Facebook… September 13, 2013
    Well, here’s a little Facebook 101 to get them started. Long gone are the days when Facebook was solely for personal use to keep in touch with classmates, friends and family. Now, many nonprofits, brands, and small businesses are using Facebook’s platform to reach their audience. Here at the Workshop, Facebook is a tool we […]

RSS Newstips by Curtis Black

  • Low Wage Workers Forum, TONIGHT 2/11, 6 p.m. February 11, 2014
    The surge of groups speaking today for low wage workers is unprecedented in Chicago. What do they want? Who are they? What’s likely to happen? Tonight – Tuesday, Feb. 11 at 6 p.m. these workers, the groups that represent them, and the community organizations and others that are standing behind them will meet to discuss […]

RSS Chicago is the World

  • A dance at night in Hermosa September 30, 2014
    It’s nearly night-time and the street is quiet. Business is good in the taqueria across the street, but there’s nobody in the panaderia. The day’s goods are sold. Working class Hermosa readies for the end of the day. Hermosa is the neighborhood where Puerto Ricans have gathered anew. They’ve moved out from Humboldt Park, leaving […]

Community Partners:

CAN TV is a network that belongs to the people of Chicago. For updates on local programs, and live, timely coverage of community events, sign up at http://www.cantv.org