The Workshop new media associate Marissa Wasseluk breaks down some ways to be an effective blogger and invites you to this year’s Making Media Connections conference. Read the complete post on the NPcommunicator blog!

Blogs share your stories. Across the web, individuals and organizations are doing what paper newsletters did in the past – connecting with an audience of eager readers. Letting advocates know the success of your programs, calling them to action, asking for donations, and garnering new supporters, can all be done more immediately – and perhaps more effectively – with a blog.

The concept behind using blogging as one of your main communications tools is simple: the more content you post, the more real estate you own on the Internet, and the easier it is for your advocates and potential audience to find you.

And how do your readers find you? Post relevant content, often. In the realm of the Internet, content is king.

Effective blog content stems from the following: Read More