Feb 18, 2010
Taking Your Social Media To The Next Level
Take Social Media to the Next Level
9 a.m. to noon Thursday, March 4
218 S. Wabash – Rm 806
You have the Facebook page, you’re on Twitter, and you’re dabbling with many other social media platforms. Now, learn to use the tools to the max to tell your organization’s stories better and faster than you thought possible.
In this training you will learn how to:
• Assess which social media tools are right for your organization and strategy
• Craft a brand message to move online audiences to action
• Connect social media to existing/traditional advertising and communications
• Coordinate social media tools so your blog, Facebook page, Twitter feed, etc. present the same message
Adam Thurman has used social media and other strategies to help Court Theatre achieve some of the highest grossing productions in their more than 50-year history. He recommends this workshop for leaders who can make strategic decisions about your social media and overall policies.
About Adam Thurman
Adam is president of Mission Paradox, a consulting firm that focuses on marketing and branding issues. As part of Mission Paradox he has led presentations and workshops for Chicago Department of Cultural Affairs, the Civic Knowledge Project and the Arts and Business Council.
He is also director of marketing and communications at Court Theatre, one of the largest nonprofit theatres in Chicago. During his tenure as director of marketing the theatre has had some of the highest grossing productions in their more than 50-year history.
Adam is a former board member of the League of Chicago Theatres and has served on the Illinois Arts Council’s Advisory Panel. He has been recognized as an Emerging Leader by Americans For the Arts and the Theatre Communication Group. He has also been featured in Time Out Chicago, the Chicago Tribune and Chicago Artist Resource.
