Jan 12, 2010
Social Media Need To Know For Managers
9 a.m. to noon, Wednesday, Feb. 17
What we need to know about social media changes all the time as nonprofits change how we use online tools and share. This workshop will help those who supervise work with external audiences as well as those doing it day to day to think through some of the challenges it presents to the organization as well as one or two of the most significant new hands-on skills to have.
In this session you will learn:
• How and why nonprofits are leading in adopting Facebook, Twitter, blogs and more social media tools
• Listening techniques—simple ways to ensure your organization is participating in online conversations that relate to you and your work areas
• Common issues that come up as nonprofits add social media to their communications toolkits and how to lead your organization through them
Whether you run your organization or not, find out what kind of changes using Web 2.0 tools such as Facebook, Twitter, and blogs may bring to your organization and assess how to lead you’re your group through those changes.
Before moving to Chicago in 2008, Emily Culbertson was Web managing director at the Robert Wood Johnson Foundation, where she co-led a re-launch of RWJF.org in June 2008 and helped coordinate the foundation’s social media. Prior to that she was a senior account manager and eHealth strategist at I-SITE, a Philadelphia-based web agency, and she began her web career as a multimedia editor for the University of Pennsylvania Health System’s consumer Web site. She has also covered federal courts for the Associated Press, several Philadelphia suburban daily newspapers and Philadelphia’s legal daily newspaper. Culbertson is a graduate of the University of Pennsylvania with a bachelor’s degree in urban studies.