Nov 16, 2009

Develop A Story and Pitch It To Journalists

Sign up now for Professional Media Relations
9 a.m. to noon Fridays from January 22 to February 19

Hardly anyone ever went to school to learn how to lead communications for a nonprofit—this workshop is as close you can come.

Participants in PMR, which has been delivered for 20 years now, have gone on to make careers as communication directors at large nonprofits and foundations. Find out why this cornerstone workshop has been called a nonprofit communications university. Updated to keep up with changes in news, the sessions will cover:

  • Storytelling and strategy: in the news and online
  • Writing and pitching
  • Spokesperson skills for you or your boss

In this workshop, you will identify a story idea from your work or organization, refine it, and at the final session pitch it. Working journalists will be present to give instant feedback on what worked and what you might want to work on.

They differ every year but they have included reporters from Associated Press, Chicago Public Radio, Chicago Sun-Times, Chicago Tribune, and many more—participants in this workshop have often ended up getting some coverage. Also included in the price of the workshop is 1 copy of Getting On Air, Online  & Into Print media guide and a media handbook, SPIN Works.

Cost is $395, (same price since 2005)

Register online at http://bit.ly/promediarelations

See feedback from last year’s participants here

Download a copy of the agenda from last year’s PMR here PMRAgenda2009

Trainers: Thom Clark & Gordon Mayer

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